Born This Way Super Coverage Multi-Use Concealer Sable dupes and alternatives Too Faced
4.3 (8,182)·Rich deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same full coverage· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
78
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with very warm, rosy undertones
Matches: Same full coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Olive rather than cool undertone· Matte rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
74
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with very warm, golden or olive undertones
Matches: Similar undertone (neutral vs cool)· Same full coverage· Claims a blurring effect
Differences: Slightly lighter· Matte rather than natural finish· Does not claim not settling into lines
Score details
Shade match
74
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for very deep skin with neutral cool undertones
Matches: Same full coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
70
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Matches: Same full coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Matte rather than natural finish
Score details
Shade match
70
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Matches: Same natural finish· Same full coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
62
Finish & visual result
89
Wear & performance
61
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deepest with rich neutral undertones
Matches: Same cool undertone· Same full coverage· Claims a skin-like finish
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than natural finish
Score details
Shade match
69
Finish & visual result
64
Wear & performance
75
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: extra rich skin tones with red undertones
Matches: Same full coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Matte rather than natural finish
Score details
Shade match
66
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sable (Rich deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Milk Makeup Future Fluid Longwear Hydrating Concealer in 28C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable. Every attribute compared, with its share of the score.
ComparedYour shadeSableClosest match28CHow they compareScore
Shade match55% of overall87
Colour60%82#5b2f21#522415Close colourColour difference 3.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared79
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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