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Born This Way Super Coverage Multi-Use Concealer Warm Beige dupes and alternatives Too Faced

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC37

The equivalent shade: scored on colour, depth and undertone only.

The match
MAC Cosmetics
NC37
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
91
Depth
99
Undertone
85
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 33.5 Tan Natural

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
IT Cosmetics
33.5 Tan Natural
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $30Ulta BeautyUlta Beauty(product price)$6 less (17%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly deeperBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: Medium, Cool Rosy

    High confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel
    Shade match 88
    $22$32SephoraSephora$14 less (39%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium, warm-neutral undertones

    High confidence· Digital match

    View match
  6. Shade match 83
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: Medium, Warm Peach

    High confidence· Digital match

    View match
  7. Shade match 82
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: Medium, Warm Peach

    High confidence· Digital match

    View match
  8. Shade match 90
    $30SephoraSephora$6 less (17%)

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: medium with soft peachy undertones

    High confidence· Digital match

    View match
  9. Shade match 81
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertone

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: Medium, Warm Golden

    High confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Neutral
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 83
    $38SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with neutral undertones

    High confidence· Digital match

    View match
  12. Shade match 76
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperSlightly cooler undertone

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone

    Retailer shade note: Medium, Cool Rosy

    High confidence· Digital match

    View match
  13. Shade match 84
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: medium deep with golden peach undertones

    Medium confidence· Digital match

    View match
  14. Shade match 84
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: medium with peachy undertones

    High confidence· Digital match

    View match
  15. Shade match 81
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  16. Shade match 83
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: medium beige with golden undertones

    High confidence· Digital match

    View match
  17. #19 · NARS

    Radiant Creamy Concealer

    Biscuit
    Shade match 87
    $36SephoraSephoraSame price

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: MD1 - medium to medium-deep with warm undertones, and a golden tone

    High confidence· Digital match

    View match
  18. Shade match 87
    $42SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium with a peach undertone

    Medium confidence· Digital match

    View match
  19. Shade match 77
    $38SephoraSephoraCosts $2 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep with warm golden undertones

    High confidence· Digital match

    View match
  20. #22 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C
    Shade match 83
    $31Ulta BeautyUlta Beauty(product price)$5 less (14%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneLuminous rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Luminous rather than natural finish · Buildable rather than full coverage

    Retailer shade note: for medium-tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match
  21. #23 · Rare Beauty

    Liquid Touch Brightening Concealer

    380W
    Shade match 77
    $24SephoraSephora$12 less (33%)

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    77
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium tan with warm golden undertones

    High confidence· Digital match

    View match
  22. #24 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden
    Shade match 85
    $31SephoraSephora$5 less (14%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: medium skin tones with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 22 matches

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Beige (Medium light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

Closest foundations

  1. ILIA Super Serum Skin Tint SPF 40

    Paloma ST9

    ILIA Super Serum Skin Tint SPF 40, shade Paloma ST9

    • Looks identical
    • Medium light · Neutral undertone

    $48

  2. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Beige 13

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Golden Beige 13

    • Looks identical
    • Medium light · Neutral undertone

    $39.50

  3. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NP10

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade NP10

    • Looks identical
    • Medium light · Neutral undertone

    $52

  4. Charlotte Tilbury Airbrush Flawless Foundation

    8 Neutral

    Charlotte Tilbury Airbrush Flawless Foundation, shade 8 Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $52

  5. Dior Forever Skin Wear Blurring Natural Matte Foundation

    4N Neutral

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 4N Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $60

  6. Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint

    06

    Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint, shade 06

    • Looks identical
    • Light medium · Neutral undertone

    $36

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC37, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest shade matchNC37Score
Shade match55% of overall91
Colour91#dea174#dda16dVery close colourColour difference 2.1 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationDry, normal, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC37.

Same or better

  • $6 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 33.5 Tan Natural, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest overall alternative33.5 Tan NaturalScore
Shade match55% of overall88
Colour82#dea174#ce9c75Close colourColour difference 3.4 (0 is identical)
Depth91Medium lightMediumCloseDepth difference: 4.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 33.5 Tan Natural.

Same or better

  • $6 less
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC37

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 33.5 Tan Natural

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.