Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Skin type
Preferences
Avoid an ingredient
8 of 30 matches
Only showing matches with a matte finish.
The equivalent shade and the most similar concealer overall.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$6 less (17%)Matches: Same warm undertoneSame full coverageClaims a blurring effect
Differences: Matte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: medium with soft peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraSame priceMatches: Same warm undertoneClaims a blurring effectBoth claim not settling into lines
Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim a lightweight feel
Close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD1 - Medium to medium-deep with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$5 less (14%)Matches: Same warm undertoneSame full coverageClaims a skin-like finish
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium skin tones with golden undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephora$4 less (11%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Olive rather than warm undertoneMatte rather than natural finishDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty$20.01 less (56%)Matches: Same full coverageClaims transfer resistanceBoth claim not settling into lines
Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautyUlta Beauty(product price)$23.01 less (64%)Matches: Same full coverageBoth claim long-wearing
Differences: Slightly lighterNeutral rather than warm undertoneMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraSame priceMatches: Similar undertone (neutral vs warm)Same full coverageClaims a blurring effect
Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Medium with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyThe closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sand (Medium light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Natural Beige
$48
330N
$53
19W Beech
$50
Medium Tan Neutral 280
$45
Light Warm 3
$49
NC27
$39
15 Brasilia
$20
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl TruBlend Undercover Concealer in Warm Nude, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl TruBlend Undercover Concealer in Warm Nude.
11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
