Born This Way Super Coverage Multi-Use Concealer Shortbread dupes and alternatives Too Faced
4.3 (8,182)·Fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Medium-full rather than full coverage
Score details
Shade match
88
Finish & visual result
68
Wear & performance
68
Skin suitability
67
Looks identical · Radiant · Medium-full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance
$12.99Ulta Beauty(product price)$23.01 less (64%)4.2 (11,365)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Radiant rather than natural finish· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
94
Finish & visual result
56
Wear & performance
59
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 24% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/dry/combination skin
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than warm undertone· Radiant rather than natural finish
Score details
Shade match
80
Finish & visual result
68
Wear & performance
68
Skin suitability
67
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: fair/medium with neutral undertones
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Shortbread (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 2, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread. Every attribute compared, with its share of the score.
ComparedYour shadeShortbreadClosest matchMedium 2How they compareScore
Shade match55% of overall95
Colour60%91#f0c59d#f6c495Very close colourColour difference 2.1 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.3
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared67
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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