Born This Way Super Coverage Multi-Use Concealer Spiced Rum dupes and alternatives Too Faced
Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade match: Dior Forever Skin Correct Full-Coverage Concealer 9 Neutral
The equivalent shade: scored on colour, depth and undertone only.
Spiced RumChange shade
- Shade match
- 79out of 100
- Colour
- 81
- Depth
- 91
- Undertone
- 65
SephoraYour shade $36 at Sephora
Where to buy 9 Neutral
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta BeautyClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 45.5 Deep Ebony
The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Spiced RumChange shade
- Overall match
- 82out of 100
- Shade (Shade match)
- 72
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 86
- Skin (Skin suitability)
- 84
SephoraYour shade $36 at Sephora
Where to buy 45.5 Deep Ebony
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Spiced Rum (Very deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Spiced Rum
Too Faced Born This Way Soft Matte Foundation, shade Spiced Rum
- Very close colour
- Very deep · Cool · rosy undertone
$48
Closest foundations
60N Mahogany
Tarte Face Tape Full Coverage Foundation, shade 60N Mahogany
- Looks identical
- Very deep · Cool undertone
$42
13
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation, shade 13
- Looks identical
- Very deep · Cool undertone
$39
80 Sienna
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation, shade 80 Sienna
- Looks identical
- Very deep · Cool undertone
$22
540C
Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 540C
- Very close colour
- Very deep · Cool undertone
$53
F15NC
Revolution Beauty Superfix Blur Longwear Foundation, shade F15NC
- Very close colour
- Very deep · Cool undertone
$14
Roque ST18
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Correct Full-Coverage Concealer in 9 Neutral, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Dior Forever Skin Correct Full-Coverage Concealer in 9 Neutral.
Same or better
- Same natural finish
- Same full coverage
- Claims transfer resistance
Different
- Small colour difference on the swatch
- Runs slightly lighter
- Neutral rather than cool undertone
- Does not claim not settling into lines
- Does not claim a lightweight feel
- Not marketed for dry/combination skin
- Fragrance is listed in the formula
Ingredients (information only, not scored)
10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Why the closest overall alternative works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 45.5 Deep Ebony, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 45.5 Deep Ebony.
Same or better
- $6 less
- Same cool undertone
- Same natural finish
- Same full coverage
- Both claim long-wearing
- Both claim not settling into lines
Different
- Visible colour difference
- Does not claim a lightweight feel
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Dior Forever Skin Correct Full-Coverage Concealer 9 Neutral
SephoraYour shade $36 at Sephora
Closest overall alternative
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 45.5 Deep Ebony
SephoraYour shade $36 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.