Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
19 of 30 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $36 at Sephora
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $36 at Sephora
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $3 moreMatches: Same cool undertoneSame natural finishSame full coverage
No material differences in the data we have.
Close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Retailer shade note: Very Deep, Cool Rosy
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Does not claim not settling into linesNot marketed for combination skin
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra deep with cool rich-red undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Slightly deeperDoes not claim not settling into linesNot marketed for combination skin
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: very deep with cool brown undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$6 less (17%)Matches: Same cool undertoneSame natural finishSame full coverage
Differences: Noticeably different swatch colourDoes not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$6 less (17%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneMatte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish
Retailer shade note: rich deep with neutral red undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra deep with neutral brown undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$4 less (11%)Matches: Same cool undertoneSame full coverageClaims a blurring effect
Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$6 less (17%)Matches: Same full coverageClaims a blurring effectClaims transfer resistance
Differences: Neutral rather than cool undertoneMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish
Retailer shade note: very deep with rich neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Same natural finishSame full coverageClaims transfer resistance
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
High confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$6 less (17%)Matches: Same cool undertoneSame full coverageBoth claim long-wearing
Differences: Noticeably different swatch colourSlightly lighterMatte rather than natural finish
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for very deep skin w/ cool undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $2 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Slightly lighterSlightly warmer undertoneDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra deep with warm golden undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$20.01 less (56%)Matches: Same full coverageClaims transfer resistanceBoth claim not settling into lines
Differences: Matte rather than natural finishDoes not claim a lightweight feelContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephora$6 less (17%)Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for very rich, deep skin w/ neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephora$4 less (11%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)$23.01 less (64%)Matches: Same full coverageBoth claim long-wearing
Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephora$5 less (14%)Matches: Same cool undertoneSame full coverageClaims a skin-like finish
Differences: Noticeably different swatch colourSlightly deeperMatte rather than natural finish
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: rich skin tones with red undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephora$4 less (11%)Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines
Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyShowing 12 of 17 matches
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Spiced Rum (Very deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Spiced Rum
$48
60N Mahogany
$42
13
$39
80 Sienna
$22
540C
$53
F15NC
$14
Roque ST18
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4R76, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4R76.
8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Clove 11.4, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Clove 11.4.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4R76
SephoraYour shade $36 at Sephora
Hourglass Vanish Airbrush Full Coverage Longwear Concealer Clove 11.4
SephoraYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
