Born This Way Super Coverage Multi-Use Concealer Cocoa dupes and alternatives Too Faced
4.3 (8,182)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Slightly lighter· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
$12.99Ulta Beauty(product price)$23.01 less (64%)4.3 (3,814)
Matches: Same neutral undertone· Same full coverage· Both claim long-wearing
Differences: Slightly lighter· Matte rather than natural finish· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
76
Wear & performance
68
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Matches: Same full coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
81
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Matches: Same neutral undertone· Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly lighter· Matte rather than natural finish
Score details
Shade match
70
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for very rich, deep skin w/ neutral undertones
Matches: Same neutral undertone· Same full coverage· Claims a blurring effect
Differences: Slightly lighter· Matte rather than natural finish· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for deeper skin with neutral warm undertones
Matches: Same full coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim a lightweight feel
Score details
Shade match
76
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cocoa (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW55, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeCocoaClosest shade matchNW55How they compareScore
Shade match55% of overall96
Colour60%94#6a3c23#703d22Very close colourColour difference 1.6 (0 is identical)
Overall match 86/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Clove 11.4, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeCocoaClosest overall alternativeClove 11.4How they compareScore
Shade match55% of overall93
Colour60%89#6a3c23#70402bVery close colourColour difference 2.4 (0 is identical)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$6 less (17%)
