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Born This Way Super Coverage Multi-Use Concealer Cream Puff dupes and alternatives Too Faced

Very fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Stone 1.3

The equivalent shade and the most similar concealer overall.

The match
Hourglass
Stone 1.3
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Full coverage
Overall match
92out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    High confidence· Digital match

    View match
  2. Shade match 83
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $38SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra light with cool undertones

    High confidence· Digital match

    View match
  4. #5 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 79
    $14SephoraSephora$22 less (61%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for very fair skin w/ cool pink undertones

    Medium confidence· Digital match

    View match
  6. #7 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 78
    $14SephoraSephora$22 less (61%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: Very Fair, Neutral

    High confidence· Digital match

    View match
  8. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12B fair beige
    Shade match 95
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral
    Shade match 95
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  10. Shade match 75
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Slightly deeperMatte rather than natural finish

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  12. Shade match 89
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finish

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  13. #14 · Tarte

    Shape Tape Full Coverage Matte Concealer

    8B porcelain beige
    Shade match 91
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very fair skin with cool, pink undertones

    High confidence· Digital match

    View match
  14. #15 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    350 Bisque
    Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. Shade match 85
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  16. #17 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    3 Fair
    Shade match 90
    $36SephoraSephoraSame price

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Fair with cool undertones

    High confidence· Digital match

    View match
  17. Shade match 81
    $42SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  18. #19 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12N fair neutral
    Shade match 86
    $32SephoraSephora$4 less (11%)

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  19. Shade match 74
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cream Puff (Very fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Close colour
    • Fair · Neutral undertone

    $49

Closest foundations

  1. Dior Forever Skin Glow Foundation

    0CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

  2. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Fair 20 R

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Fair 20 R

    • Looks identical
    • Very fair · Cool · rosy undertone

    $17.99

  3. Dior Forever Skin Wear Blurring Natural Matte Foundation

    0CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

  4. TIRTIR Mask Fit AI Filter Cushion

    15C FAIR PORCELAIN

    TIRTIR Mask Fit AI Filter Cushion, shade 15C FAIR PORCELAIN

    • Looks identical
    • Very fair · Cool undertone

    $25

  5. Charlotte Tilbury Airbrush Flawless Foundation

    2 Cool

    Charlotte Tilbury Airbrush Flawless Foundation, shade 2 Cool

    • Looks identical
    • Very fair · Cool undertone

    $52

  6. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    110C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 110C

    • Looks identical
    • Very fair · Cool · pink undertone

    $53

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Stone 1.3, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cream Puff. Every attribute compared, with its share of the score.

ComparedYour shadeCream PuffClosest matchStone 1.3Score
Shade match55% of overall99
Colour99#f7d4bf#f7d3bdLooks identicalColour difference 0.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 92/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Stone 1.3.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Stone 1.3

Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.