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Born This Way Super Coverage Multi-Use Concealer Almond dupes and alternatives Too Faced

Very fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

  • 3 matches have no coverage listed and are not shown.

Closest shade match: Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 1N00

The equivalent shade: scored on colour, depth and undertone only.

The match
Make Up For Ever
1N00
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
92
Depth
96
Undertone
85
Best price
$35SephoraSephora
$1 less (3%)

Your shade $36 at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
IT Cosmetics
13.0 Light Natural
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $30SephoraSephora$6 less (17%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for light skin w/ warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone

    Retailer shade note: Very Fair, Neutral

    High confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 74
    $14SephoraSephora$22 less (61%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: light skin with warm peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 73
    $14SephoraSephora$22 less (61%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. Shade match 72
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  8. Shade match 69
    $30SephoraSephora$6 less (17%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    High confidence· Digital match

    View match
  9. Shade match 83
    $38SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  10. Shade match 77
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  11. Shade match 82
    $42SephoraSephoraCosts $6 more

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: fair skin with warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 87
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 81
    $42SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    360 Cashmere
    Shade match 85
    $15.99Ulta BeautyUlta Beauty$20.01 less (56%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Slightly deeperMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. #17 · CoverGirl

    TruBlend Undercover Concealer

    Light Ivory
    Shade match 84
    $12.99Ulta BeautyUlta Beauty(product price)$23.01 less (64%)

    Matches: Similar undertone (neutral vs warm)Same full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. Shade match 79
    $38SephoraSephoraCosts $2 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  17. #19 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair
    Shade match 87
    $36SephoraSephoraSame price

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Fair with netural warm undertones

    High confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Almond (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Close colour
    • Fair · Neutral undertone

    $49

Closest foundations

  1. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    2W

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 2W

    • Looks identical
    • Very fair · Warm undertone

    $55

  2. Milani Conceal + Perfect 2-in-1 Foundation

    Light Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Light Natural

    • Looks identical
    • Very fair · Warm undertone

    $12.99

  3. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Fennel 2W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Fennel 2W

    • Looks identical
    • Very fair · Warm undertone

    $36

  4. Sephora Collection Best Skin Ever Liquid Foundation

    08Y

    Sephora Collection Best Skin Ever Liquid Foundation, shade 08Y

    • Looks identical
    • Very fair · Warm · yellow undertone

    $24

  5. IT Cosmetics CC+ Cream Illumination SPF 50+

    Light

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light

    • Looks identical
    • Very fair · Warm undertone

    $39

  6. Dior Forever Skin Glow Foundation

    1W Warm

    Dior Forever Skin Glow Foundation, shade 1W Warm

    • Looks identical
    • Very fair · Warm undertone

    $60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N00, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond. Every attribute compared, with its share of the score.

ComparedYour shadeAlmondClosest shade match1N00Score
Shade match55% of overall91
Colour92#fbd8bb#f2d4b8Very close colourColour difference 2.0 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.6
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 80/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N00.

Same or better

  • $1 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for dry skin
  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Almond. Every attribute compared, with its share of the score.

ComparedYour shadeAlmondClosest overall alternative13.0 Light NaturalScore
Shade match55% of overall84
Colour89#fbd8bb#f0d2baVery close colourColour difference 2.4 (0 is identical)
Depth93Very fairVery fairSameDepth difference: 3.5
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural.

Same or better

  • $6 less
  • Very close colour
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Neutral rather than warm undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 1N00

Best price
$35SephoraSephora
$1 less (3%)

Your shade $36 at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.