Born This Way Super Coverage Multi-Use Concealer Taffy dupes and alternatives Too Faced
4.3 (8,182)·Light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Does not claim not settling into lines· Does not claim a lightweight feel· Not marketed for dry/combination skin
Score details
Shade match
93
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with cool rosy undertones
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Does not claim not settling into lines· Does not claim a lightweight feel· Not marketed for dry/combination skin
Score details
Shade match
91
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with cool pink undertones
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Slightly lighter· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with cool undertones
Matches: Same cool undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with cool undertones
Matches: Same cool undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
86
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with cool pink undertones
Matches: Same cool undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with cool rosy undertones
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Neutral rather than cool undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
83
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
76
Wear & performance
68
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Matches: Same natural finish· Same full coverage· Claims transfer resistance
Differences: Neutral rather than cool undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
81
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
$12.99Ulta Beauty(product price)$23.01 less (64%)4.3 (3,814)
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
76
Wear & performance
68
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Taffy (Light · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Taffy. Every attribute compared, with its share of the score.
ComparedYour shadeTaffyClosest match24.0 Medium BeigeHow they compareScore
Shade match55% of overall97
Colour60%95#e4baa2#e8bba5Looks identicalColour difference 1.5 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 95/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$6 less (17%)
