Beautler.Your beauty butler

Born This Way Super Coverage Multi-Use Concealer Spiced Rum dupes and alternatives Too Faced

Very deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte2
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol0Vegan0Cruelty-free2Oil-free2With SPF0Mineral0

Avoid an ingredient

Sort

2 of 30

Only showing matches with full coverage, in cream form.

  • 2 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 495

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
Spiced RumChange shade
Depth and undertone: Very deep · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
495
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
77out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
76
Wear (Wear & performance)
86
Skin (Skin suitability)
90
Shade match
73out of 100
Colour
60
Depth
78
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498
    Shade match 67
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    67
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for very rich, deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Spiced Rum (Very deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Spiced Rum

    Too Faced Born This Way Soft Matte Foundation, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    60N Mahogany

    Tarte Face Tape Full Coverage Foundation, shade 60N Mahogany

    • Looks identical
    • Very deep · Cool undertone

    $42

    SephoraView at Sephora
  2. Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation

    13

    Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation, shade 13

    • Looks identical
    • Very deep · Cool undertone

    $39

    SephoraView at Sephora
  3. Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation

    80 Sienna

    Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation, shade 80 Sienna

    • Looks identical
    • Very deep · Cool undertone

    $22

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    540C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 540C

    • Very close colour
    • Very deep · Cool undertone

    $53

    SephoraView at Sephora
  5. Revolution Beauty Superfix Blur Longwear Foundation

    F15NC

    Revolution Beauty Superfix Blur Longwear Foundation, shade F15NC

    • Very close colour
    • Very deep · Cool undertone

    $14

    Ulta BeautyView at Ulta Beauty
  6. ILIA Super Serum Skin Tint SPF 40

    Roque ST18

    ILIA Super Serum Skin Tint SPF 40, shade Roque ST18

    • Very close colour
    • Very deep · Cool undertone

    $48

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 495, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Spiced Rum. Every attribute compared, with its share of the score.

ComparedYour shadeSpiced RumClosest match495Score
Shade match55% of overall73
Colour60#733d25#774f3aSlight colour differenceColour difference 6.2 (0 is identical)
Depth78Very deepDeepSome differenceDepth difference: 7.8
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 77/100Shade match 73/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 495.

Same or better

  • $6 less
  • Same cool undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Runs slightly lighter
  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 495

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.