Born This Way Undetectable Medium-To-Full Coverage Foundation Cocoa dupes and alternatives Too Faced
4.5 (3,309)·Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
76
Wear & performance
67
Skin suitability
76
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: deeper with neutral undertones
$25Ulta Beauty(product price)$24 less (49%)4.2 (812)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Olive rather than neutral undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Same neutral undertone· Same medium coverage· Both claim a skin-like finish
Differences: Does not claim transfer resistance· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
100
Wear & performance
58
Skin suitability
40
Close colour · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Slightly lighter· Light rather than medium coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
93
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
76
Wear & performance
51
Skin suitability
87
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Slightly deeper· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
68
Wear & performance
82
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Matches: Same neutral undertone· Same natural finish· Same medium coverage
Differences: Slightly lighter· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: D6 - very deep with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
54
Wear & performance
73
Skin suitability
76
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
$29Ulta Beauty(product price)$20 less (41%)4.6 (558)
Matches: Same neutral undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
70
Wear & performance
70
Skin suitability
80
Close colour · Natural matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
100
Wear & performance
40
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: rich skin tones with cool undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Matches: Same neutral undertone· Same natural finish· Same medium coverage
Differences: Slightly lighter· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: deep to rich - neutral, slightly warm golden
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Cocoa (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Well People Supernatural Complexion Stick in 46 Rich Neutral, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeCocoaClosest shade match46 Rich NeutralHow they compareScore
Shade match55% of overall98
Colour60%97#592b12#5a2d12Looks identicalColour difference 0.9 (0 is identical)
Overall match 83/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
about-face THE PERFORMER Skin-Focused Foundation in RD1NEUTRAL, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeCocoaClosest overall alternativeRD1NEUTRALHow they compareScore
Shade match55% of overall96
Colour60%94#592b12#592812Very close colourColour difference 1.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type100%80Normal, dryCombination, dry, normal, oilyBoth marketed for normal/dry skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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