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Born This Way Undetectable Medium-To-Full Coverage Foundation Honey dupes and alternatives Too Faced

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Cocoa 510R

The equivalent shade and the most similar foundation overall.

The match
Huda Beauty
Cocoa 510R
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
79
Wear (Wear & performance)
58
Skin (Skin suitability)
87
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$12 less (24%)

Your shade $49 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    53S Deep Sand
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    76

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  2. #3 · Temptu

    Perfect Canvas Foundation

    8W Toffee
    Shade match 89
    $34Ulta BeautyUlta Beauty(product price)$15 less (31%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Natural matte · Buildable coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium-to-tan shade with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 98
    $60SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    40

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Dior

    Forever Skin Glow Foundation

    6.5W Warm
    Shade match 90
    $60SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colour

    Differences: Slightly warmer undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    76

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Honey (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Nearest in this range
    • Medium tan · Neutral undertone

    $36

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Looks identical
    • Deep tan · Neutral undertone

    $36

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

  5. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Honey. Every attribute compared, with its share of the score.

ComparedYour shadeHoneyClosest matchCocoa 510RScore
Shade match55% of overall99
Colour99#a0613a#9f6139Looks identicalColour difference 0.5 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.3
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Cocoa 510R

Best price
$37SephoraSephora
$12 less (24%)

Your shade $49 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.