Born This Way Undetectable Medium-To-Full Coverage Foundation Honey dupes and alternatives Too Faced
4.5 (3,309)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$29Ulta Beauty(product price)$20 less (41%)4.6 (558)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim long-wearing
Differences: Natural matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
70
Wear & performance
70
Skin suitability
80
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
$42Ulta Beauty(product price)$7 less (14%)4.4 (38)
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
79
Wear & performance
49
Skin suitability
76
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Differences: Slightly warmer undertone · Natural matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium-to-tan shade with warm undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Light rather than medium coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
86
Wear & performance
58
Skin suitability
40
Very close colour · Natural · Light coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: tan to deep with neutral tones
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
$13.99Ulta Beauty(product price)$35.01 less (71%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
100
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$29Ulta Beauty(product price)$20 less (41%)4.6 (558)
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Natural matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
70
Wear & performance
70
Skin suitability
80
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: Tan with Cool Neutral Undertones
$29Ulta Beauty(product price)$20 less (41%)4.6 (558)
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Natural matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
70
Wear & performance
70
Skin suitability
80
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: Tan with Warm Neutral Undertones
$35Ulta Beauty(product price)$14 less (29%)4.5 (1,573)
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
85
Wear & performance
61
Skin suitability
43
Looks identical · Natural · Light coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: tan with warm subtle peachy undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$11.99Ulta Beauty(product price)$37.01 less (76%)4.4 (182,841)
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
68
Wear & performance
49
Skin suitability
43
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Olive rather than neutral undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than neutral undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: dark medium - neutral, slightly olive
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
91
Wear & performance
52
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: Tan with strong golden undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
64
Wear & performance
51
Skin suitability
40
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
$15.99Ulta Beauty(product price)$33.01 less (67%)4.2 (324)
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Full rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
67
Wear & performance
54
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Both claim not settling into lines
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
61
Wear & performance
52
Skin suitability
76
Very close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
67
Wear & performance
70
Skin suitability
0
Very close colour · Natural · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/dry skin
Retailer shade note: for tan-deep skin with neutral bronze undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
61
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
73
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Peachy Undertones
Differences: Slightly warmer undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
90
Finish & visual result
68
Wear & performance
51
Skin suitability
76
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
64
Wear & performance
70
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Honey (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Honey. Every attribute compared, with its share of the score.
ComparedYour shadeHoneyClosest shade matchCocoa 510RHow they compareScore
Shade match55% of overall99
Colour60%99#a0613a#9f6139Looks identicalColour difference 0.5 (0 is identical)
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type100%87Normal, dryNormal, dry, oilyBoth marketed for normal/dry skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
J.Cat Beauty Perfextion Long Wearing Foundation in Mocha, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Honey. Every attribute compared, with its share of the score.
ComparedYour shadeHoneyClosest overall alternativeMochaHow they compareScore
Shade match55% of overall98
Colour60%97#a0613a#a36238Looks identicalColour difference 1.0 (0 is identical)
Overall match 88/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$5 less (10%)
