Born This Way Undetectable Medium-To-Full Coverage Foundation Swan dupes and alternatives Too Faced
4.5 (3,309)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
86
Wear & performance
58
Skin suitability
50
Looks identical · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly cooler undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$19.99Ulta Beauty(product price)$29.01 less (59%)4.3 (275)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
99
Finish & visual result
76
Wear & performance
61
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
75
Wear & performance
70
Skin suitability
50
Looks identical · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: Very Fair, Neutral Undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
75
Wear & performance
70
Skin suitability
50
Looks identical · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/dry skin
$42Ulta Beauty(product price)$7 less (14%)4.1 (385)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
61
Wear & performance
79
Skin suitability
76
Looks identical · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: fair with peachy to neutral undertone for pale skin
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Buildable rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
91
Wear & performance
40
Skin suitability
76
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: fair with cool neutral undertone
$13.99Ulta Beauty(product price)$35.01 less (71%)4.3 (33,167)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
100
Wear & performance
40
Skin suitability
76
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$18.99Ulta Beauty(product price)$30.01 less (61%)4.4 (40,035)
Matches: Near-identical swatch colour· Same natural finish· Both claim transfer resistance
Differences: Slightly cooler undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
68
Wear & performance
82
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Very Fair, warm neutral undertones
$18.99Ulta Beauty(product price)$30.01 less (61%)4.2 (18,317)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
86
Wear & performance
40
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
$35Ulta Beauty(product price)$14 less (29%)4.5 (1,573)
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
85
Wear & performance
61
Skin suitability
43
Looks identical · Natural · Light coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: fair light with warm, subtle peachy undertones
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
68
Wear & performance
51
Skin suitability
76
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
$18.99Ulta Beauty(product price)$30.01 less (61%)4.2 (18,317)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
86
Wear & performance
40
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Matches: Same neutral undertone· Same natural finish· Both claim a skin-like finish
Differences: Slightly deeper· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
58
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: fair or light skin tones with a neutral undertone
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
$35Ulta Beauty(product price)$14 less (29%)4.5 (1,573)
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly cooler undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
85
Wear & performance
61
Skin suitability
43
Looks identical · Natural · Light coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: fair with cool pink undertones
Matches: Very close colour· Same neutral undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
68
Wear & performance
51
Skin suitability
76
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
$29Ulta Beauty(product price)$20 less (41%)4.6 (558)
Matches: Near-identical swatch colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly cooler undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
70
Wear & performance
70
Skin suitability
80
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: Very Fair with Cool Pink Undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
79
Wear & performance
40
Skin suitability
43
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
91
Wear & performance
40
Skin suitability
50
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: Fair Beige, Very Fair Complexion with cool undertone
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Swan (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Porcelain (N-012), against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Swan. Every attribute compared, with its share of the score.
ComparedYour shadeSwanClosest shade matchPorcelain (N-012)How they compareScore
Shade match55% of overall99
Colour60%99#eec9ae#edc9aeLooks identicalColour difference 0.3 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type100%40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 86/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Glossier Stretch Fluid Foundation for Buildable Coverage in Very Light 1, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Swan. Every attribute compared, with its share of the score.
ComparedYour shadeSwanClosest overall alternativeVery Light 1How they compareScore
Shade match55% of overall97
Colour60%96#eec9ae#edc6a8Looks identicalColour difference 1.2 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.3
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, drySensitiveMarketed for different skin types
Overall match 88/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$17 less (35%)
