Born This Way Undetectable Medium-To-Full Coverage Foundation Swan dupes and alternatives Too Faced
4.5 (3,309)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
75
Wear & performance
70
Skin suitability
50
Looks identical · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability
$42Ulta Beauty(product price)$7 less (14%)4.1 (385)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
61
Wear & performance
79
Skin suitability
76
Looks identical · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: fair with peachy to neutral undertone for pale skin
$18.99Ulta Beauty(product price)$30.01 less (61%)4.4 (40,035)
Matches: Near-identical swatch colour· Same natural finish· Both claim transfer resistance
Differences: Slightly cooler undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$29Ulta Beauty(product price)$20 less (41%)4.6 (558)
Matches: Near-identical swatch colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly cooler undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
70
Wear & performance
70
Skin suitability
80
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: Very Fair with Cool Pink Undertones
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Swan (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Monika Blunder Beauty Blunder Cover Foundation/Concealer in Shade: 1 - Eins, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Swan. Every attribute compared, with its share of the score.
ComparedYour shadeSwanClosest matchShade: 1 - EinsHow they compareScore
Shade match55% of overall98
Colour60%98#eec9ae#eecbb0Looks identicalColour difference 0.8 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.8
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared75
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dryNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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