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Born This Way Undetectable Medium-To-Full Coverage Foundation Nude dupes and alternatives Too Faced

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol11Vegan2Cruelty-free2Oil-free1With SPF5Mineral1

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13 of 30

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW25

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
NudeChange shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Natural · Medium coverage
The match
MAC Cosmetics
NW25
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Radiant · Full coverage
Overall match
80out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
58
Wear (Wear & performance)
73
Skin (Skin suitability)
76
Shade match
93out of 100
Colour
89
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
$3 less (6%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    260 Bisque N
    Shade match 87
    $63Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourBoth claim long-wearingBoth claim transfer resistance

    Differences: Luminous rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    52
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  2. #3 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 48 Oat
    Shade match 79
    $41Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Very close colourSame natural finishBoth claim colour stability

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    72
    Wear & performance
    58
    Skin suitability
    87

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: moderately fair, warm neutral undertone - online only

    Medium confidence· Digital match

    View match
  3. #4 · L.A. Girl

    Pro Coverage Liquid Foundation

    Porcelain
    Shade match 84
    $10Ulta BeautyUlta Beauty$39 less (80%)

    Matches: Very close colourBoth claim long-wearing

    Differences: Slightly lighterRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #5 · Juvia's Place

    I am Magic Powder Foundation

    Havana - Medium 2
    Shade match 86
    $20Ulta BeautyUlta Beauty(product price)$29 less (59%)

    Matches: Very close colourBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    54
    Wear & performance
    58
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  5. #6 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B110
    Shade match 85
    $81Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC27
    Shade match 82
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    52
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  7. #8 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$34.41 less (70%)

    Matches: Claims a blurring effectBoth claim long-wearingAdds SPF 15

    Differences: Slightly deeperMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    52
    Wear & performance
    61
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  8. #9 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Rich Sand
    Shade match 78
    $11.97WalmartWalmart$37.03 less (76%)

    Matches: Very close colourBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    54
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  9. #10 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan
    Shade match 86
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourClaims a blurring effectAdds SPF 40

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  10. #11 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Neut Medium
    Shade match 85
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourClaims a blurring effectAdds SPF 40

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  11. #12 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 61
    $14.59TargetTarget$34.41 less (70%)

    Matches: Claims a blurring effectBoth claim long-wearingAdds SPF 15

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    61
    Finish & visual result
    52
    Wear & performance
    61
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  12. #13 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    14
    Shade match 40
    $40SephoraSephora$9 less (18%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Described as tan, yours as very fairNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    86
    Wear & performance
    67
    Skin suitability
    87

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as tan, yours as very fair · Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: tan skin with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as very fair

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Nude (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Nude

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Nude

    • Nearest in this range
    • Fair · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    06 Fair Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 06 Fair Rosy

    • Slight colour difference
    • Medium light · Cool · rosy undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW25, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest matchNW25Score
Shade match55% of overall93
Colour89#dc9c79#d39b76Very close colourColour difference 2.5 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.9
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCool · rosySamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall73
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 80/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW25.

Same or better

  • $3 less
  • Very close colour
  • Same cool undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed
  • Does not claim colour stability

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy NW25

Match price
$46Ulta BeautyUlta Beauty
$3 less (6%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.