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Born This Way Undetectable Medium-To-Full Coverage Foundation Nude dupes and alternatives Too Faced

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool

The equivalent shade and the most similar foundation overall.

The match
Rare Beauty
28 Medium Cool
Depth and undertone: Medium light · Cool
Finish and coverage: Matte · Medium coverage
Overall match
83out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
76
Wear (Wear & performance)
70
Skin (Skin suitability)
38
Shade match
93out of 100
Colour
89
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$11 less (22%)

Your shade $49 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    250 Light Medium
    Shade match 84
    $52SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$34.01 less (69%)

    Matches: Same natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Low confidence· Digital match

    View match
  3. #4 · ILIA

    True Skin Serum Foundation

    Milos SF8
    Shade match 40
    $56SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly deeperDescribed as medium, yours as very fairDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Described as medium, yours as very fair · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as very fair

    View match
  4. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    35 Medium Cool
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$41 less (84%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Described as medium, yours as very fairNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Described as medium, yours as very fair · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as very fair

    View match
  5. #6 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    34 Medium Cool
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$41 less (84%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Described as medium, yours as very fairNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Described as medium, yours as very fair · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as very fair

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Nude (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Nude

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Nude

    • Nearest in this range
    • Fair · Cool · rosy undertone

    $36

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

  4. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    06 Fair Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 06 Fair Rosy

    • Slight colour difference
    • Medium light · Cool · rosy undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest match28 Medium CoolScore
Shade match55% of overall93
Colour89#dc9c79#dc996eVery close colourColour difference 2.4 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.3
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall38
Skin type38Normal, dryCombination, normal, oily, sensitiveBoth marketed for normal skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool.

Same or better

  • $11 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 28 Medium Cool

Best price
$38SephoraSephora
$11 less (22%)

Your shade $49 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.