Born This Way Undetectable Medium-To-Full Coverage Foundation Sand dupes and alternatives Too Faced
4.5 (3,309)·Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Natural matte rather than natural finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
91
Wear & performance
70
Skin suitability
50
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium-to-tan shade with warm undertones
Matches: Near-identical swatch colour· Same warm undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
76
Wear & performance
67
Skin suitability
76
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium dark with warm gold undertones
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: No skin-like finish claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: No skin-like finish claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
86
Wear & performance
65
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with neutral golden undertones
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
70
Wear & performance
73
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Golden Undertones
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Olive rather than warm undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium - neutral, slightly warm olive
$13.99Ulta Beauty(product price)$35.01 less (71%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
100
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
86
Wear & performance
65
Skin suitability
87
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: Medium Deep with Neutral Undertones
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
91
Wear & performance
58
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium dark with neutral undertone
$18.99Ulta Beauty(product price)$30.01 less (61%)4.4 (40,035)
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$25Ulta Beauty(product price)$24 less (49%)4.4 (33)
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
64
Wear & performance
70
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with warm undertone
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
89
Finish & visual result
76
Wear & performance
67
Skin suitability
76
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium dark with warm olive undertones
$22Ulta Beauty(product price)$27 less (55%)3.5 (42)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
86
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
68
Wear & performance
51
Skin suitability
76
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
$17.99Ulta Beauty(product price)$31.01 less (63%)4.2 (5,328)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
75
Wear & performance
49
Skin suitability
76
Very close colour · Radiant · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
76
Wear & performance
67
Skin suitability
76
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium dark with neutral undertones
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Olive rather than warm undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
79
Wear & performance
49
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
64
Wear & performance
49
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Retailer shade note: medium-deep shade, golden undertone
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
61
Wear & performance
61
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
51
Skin suitability
40
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
$16Ulta Beauty(product price)$33 less (67%)4.5 (15,723)
Matches: Near-identical swatch colour· Same warm undertone
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
68
Wear & performance
40
Skin suitability
40
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: golden caramel with warm undertone
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
68
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Sand (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Palladio Beauty Skin Tint in Tan Honey, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Sand. Every attribute compared, with its share of the score.
ComparedYour shadeSandClosest shade matchTan HoneyHow they compareScore
Shade match55% of overall97
Colour60%96#ac7044#ae7349Looks identicalColour difference 1.2 (0 is identical)
Depth15%98Deep tanTanCloseDepth difference: 1.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared50
Finish35%12NaturalDewyDifferentDewy finish rather than natural
Coverage30%60MediumLightSome differenceLight coverage rather than medium
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dryNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 36 Tan Warm, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Sand. Every attribute compared, with its share of the score.
ComparedYour shadeSandClosest overall alternative36 Tan WarmHow they compareScore
Shade match55% of overall96
Colour60%94#ac7044#b07249Very close colourColour difference 1.5 (0 is identical)
Depth15%98Deep tanTanCloseDepth difference: 1.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type100%80Normal, dryCombination, dry, normal, oilyBoth marketed for normal/dry skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$15 less (31%)
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