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Born This Way Undetectable Medium-To-Full Coverage Foundation Sand dupes and alternatives Too Faced

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

  • Matte1
  • Natural matte0
  • Natural0
  • Radiant0
  • Dewy0

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches in cushion form.

  • 11 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: TIRTIR Mask Fit AI Filter Cushion 39W CARAMEL

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
SandChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
TIRTIR
39W CARAMEL
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
64
Wear (Wear & performance)
70
Skin (Skin suitability)
76
Shade match
94out of 100
Colour
91
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$24 less (49%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Sand (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sand

    • Nearest in this range
    • Medium light · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Very close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    32 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 32 Medium Golden

    • Close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

TIRTIR Mask Fit AI Filter Cushion in 39W CARAMEL, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest match39W CARAMELScore
Shade match55% of overall94
Colour91#ac7044#a76d3cVery close colourColour difference 2.2 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 2.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 39W CARAMEL.

Same or better

  • $24 less
  • Very close colour
  • Same warm undertone
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Full rather than medium coverage
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 39W CARAMEL

Match price
$25Ulta BeautyUlta Beauty
$24 less (49%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.