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Born This Way Undetectable Medium-To-Full Coverage Foundation Sand dupes and alternatives Too Faced

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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18 of 31

Only showing matches made for sensitive skin.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 58 Medium Dark

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
SandChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Jane Iredale
58 Medium Dark
Depth and undertone: Tan · Warm
Finish and coverage: Radiant · Buildable coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $7 more

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris True Match Super-Blendable Foundation W9 Warm Medium Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
SandChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
W9 Warm Medium Deep
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$35.01 less (71%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    375 Tan Warm
    Shade match 94
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    73
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 94
    $60SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    470 Medium Deep
    Shade match 93
    $52SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    445N
    Shade match 93
    $53Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    65
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium - deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    450W
    Shade match 96
    $53SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm
    Shade match 94
    $38SephoraSephora$11 less (22%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    38

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N7 Neutral Medium Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$35.01 less (71%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    511 Maple
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · TIRTIR

    Mask Fit AI Filter Cushion

    39W CARAMEL
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with warm undertone

    Medium confidence· Digital match

    View match
  10. #12 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    56 Medium Dark
    Shade match 89
    $56Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Olive rather than warm undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium dark with warm olive undertones

    Medium confidence· Digital match

    View match
  11. #13 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Mocha
    Shade match 91
    $22Ulta BeautyUlta Beauty(product price)$27 less (55%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  12. #14 · Dior

    Forever Skin Glow Foundation

    6W Warm
    Shade match 96
    $60SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertone

    Differences: Radiant rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    355
    Shade match 93
    $17.99Ulta BeautyUlta Beauty(product price)$31.01 less (63%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    75
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    54 Medium Dark
    Shade match 86
    $56Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium dark with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD121
    Shade match 94
    $69Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: medium-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  16. #18 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Medium Tan 5
    Shade match 79
    $34SephoraSephora$15 less (31%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/dry skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Sand (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sand

    • Nearest in this range
    • Medium light · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Very close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    32 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 32 Medium Golden

    • Close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 58 Medium Dark, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest shade match58 Medium DarkScore
Shade match55% of overall97
Colour95#ac7044#ac7345Looks identicalColour difference 1.4 (0 is identical)
Depth98Deep tanTanCloseDepth difference: 1.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall67
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 58 Medium Dark.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim colour stability
  • Claims a lightweight feel
  • Adds SPF 30

Different

  • Radiant finish instead of natural
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Why the closest overall alternative works

L'Oréal Paris True Match Super-Blendable Foundation in W9 Warm Medium Deep, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest overall alternativeW9 Warm Medium DeepScore
Shade match55% of overall95
Colour93#ac7044#af754aVery close colourColour difference 1.7 (0 is identical)
Depth96Deep tanTanCloseDepth difference: 2.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in W9 Warm Medium Deep.

Same or better

  • $35.01 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 58 Medium Dark

Match price
$56Ulta BeautyUlta Beauty
Costs $7 more

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris True Match Super-Blendable Foundation W9 Warm Medium Deep

Match price
$13.99Ulta BeautyUlta Beauty
$35.01 less (71%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.