Born This Way Undetectable Medium-To-Full Coverage Foundation Snow dupes and alternatives Too Faced
4.5 (3,309)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$33 less (67%)4.3 (699)
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
79
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$17.99Ulta Beauty(product price)$31.01 less (63%)4.2 (5,328)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
75
Wear & performance
49
Skin suitability
76
Looks identical · Radiant · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
86
Wear & performance
65
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with cool pink undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
86
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly cooler undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
93
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$39.50Ulta Beauty(product price)$9.50 less (19%)4.6 (919)
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
52
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for very light neutral skin with a subtle yellow hue
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
70
Wear & performance
40
Skin suitability
76
Very close colour · Radiant · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$45Ulta Beauty(product price)$4 less (8%)4.0 (3,494)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim transfer resistance
Differences: Slightly cooler undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for very light cool skin with a pink hue
$20Ulta Beauty(product price)$29 less (59%)3.7 (146)
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
54
Wear & performance
58
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$45Ulta Beauty(product price)$4 less (8%)4.0 (3,494)
Matches: Very close colour· Both claim a skin-like finish· Both claim transfer resistance
Differences: Slightly cooler undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for fair cool skin with a subtle peach hue
$14Ulta Beauty(product price)$35 less (71%)3.5 (10)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Slightly cooler undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
89
Finish & visual result
64
Wear & performance
58
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: fair or light skin tones with a cool pink undertone
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
87
Finish & visual result
86
Wear & performance
52
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/dry skin · Contains drying alcohol
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Snow (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Medium Light, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Snow. Every attribute compared, with its share of the score.
ComparedYour shadeSnowClosest shade matchMedium LightHow they compareScore
Shade match55% of overall97
Colour60%96#e8bca2#e3b79eLooks identicalColour difference 1.3 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.5
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 76/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 130 Medium Cool, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Snow. Every attribute compared, with its share of the score.
ComparedYour shadeSnowClosest overall alternative130 Medium CoolHow they compareScore
Shade match55% of overall89
Colour60%96#e8bca2#e6bca0Looks identicalColour difference 1.2 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.3
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Ulta Beauty(product price)$33 less (67%)
Sephora
