Born This Way Undetectable Medium-To-Full Coverage Foundation Butter Pecan dupes and alternatives Too Faced
4.5 (3,309)·Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$38Ulta Beauty(product price)$11 less (22%)4.8 (950)
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Light-medium rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
100
Wear & performance
40
Skin suitability
76
Very close colour · Light-medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$24Ulta Beauty(product price)$25 less (51%)4.3 (6,617)
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
54
Wear & performance
70
Skin suitability
76
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: w/ warm slightly red undertones
$18.99Ulta Beauty(product price)$30.01 less (61%)4.4 (40,035)
Matches: Same natural finish· Both claim transfer resistance· Both claim colour stability
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium to deep - neutral, slightly warm
$18.99Ulta Beauty(product price)$30.01 less (61%)4.4 (40,035)
Matches: Same natural finish· Both claim transfer resistance· Both claim colour stability
Differences: Slightly lighter· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: darkest medium to deep - neutral
Matches: Same natural finish· Both claim transfer resistance· Both claim colour stability
Differences: Slightly lighter· Neutral rather than warm undertone· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$42Ulta Beauty(product price)$7 less (14%)4.3 (212)
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
70
Wear & performance
40
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
52
Wear & performance
73
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
$16Ulta Beauty(product price)$33 less (67%)4.0 (94)
Matches: Same warm undertone· Same medium coverage· Both claim a skin-like finish
Differences: Matte rather than natural finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
76
Wear & performance
40
Skin suitability
76
Close colour · Matte · Medium coverage
Ingredients (not scored): 36% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Same natural finish· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
91
Wear & performance
49
Skin suitability
76
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Similar undertone (neutral vs warm)· Same natural finish· Both claim long-wearing
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
72
Wear & performance
61
Skin suitability
76
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
$16Ulta Beauty(product price)$33 less (67%)4.0 (94)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Matte rather than natural finish· No long-wear claim
Score details
Shade match
86
Finish & visual result
76
Wear & performance
40
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 36% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same warm undertone· Adds SPF 30
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
54
Wear & performance
51
Skin suitability
50
Very close colour · Radiant · Light coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Retailer shade note: medium deep with warm undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
64
Wear & performance
70
Skin suitability
76
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance
Matches: Same natural finish· Same medium coverage· Claims a lightweight feel
Differences: Neutral rather than warm undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
78
Finish & visual result
86
Wear & performance
40
Skin suitability
76
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$15.99Ulta Beauty(product price)$33.01 less (67%)4.1 (9,493)
Matches: Similar undertone (neutral vs warm)· Both claim transfer resistance· Claims a lightweight feel
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
61
Wear & performance
61
Skin suitability
76
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Same medium coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Same medium coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Matches: Same natural finish· Same medium coverage· Both claim long-wearing
Differences: Slightly lighter· Slightly cooler undertone· No skin-like finish claimed
Score details
Shade match
66
Finish & visual result
86
Wear & performance
70
Skin suitability
87
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: very tan with pink undertones
Differences: Slightly cooler undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
68
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
$15.99Ulta Beauty(product price)$33.01 less (67%)4.2 (324)
Matches: Same natural finish· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
65
Finish & visual result
67
Wear & performance
54
Skin suitability
50
Colour not compared · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
$25Ulta Beauty(product price)$24 less (49%)4.2 (812)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Described as deep, yours as tan· Neutral rather than warm undertone· Does not claim transfer resistance
Score details
Shade match
40
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Described as deep, yours as tan · Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: deep with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan
Matches: Same natural finish· Same medium coverage· Both claim long-wearing
Differences: Described as deep, yours as tan· Olive rather than warm undertone· No skin-like finish claimed
Score details
Shade match
40
Finish & visual result
86
Wear & performance
70
Skin suitability
87
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as deep, yours as tan · Olive rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: deep with olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Butter Pecan (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Soft Matte Foundation in Butter Pecan, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Butter Pecan. Every attribute compared, with its share of the score.
ComparedYour shadeButter PecanClosest matchButter PecanHow they compareScore
Shade match55% of overall99
Colour60%99#924720#924820Looks identicalColour difference 0.4 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared82
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type100%40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$11 less (22%)
