Born This Way Undetectable Medium-To-Full Coverage Foundation Mocha dupes and alternatives Too Faced
4.5 (3,309)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Light rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
79
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
93
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$14Ulta Beauty(product price)$35 less (71%)4.1 (33)
Matches: Very close colour· Both claim a skin-like finish· Claims a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
82
Finish & visual result
75
Wear & performance
40
Skin suitability
76
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Claims a lightweight feel· Adds SPF 18
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
85
Finish & visual result
54
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$20.99Ulta Beauty(product price)$28.01 less (57%)4.3 (8,122)
Matches: Very close colour
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
86
Finish & visual result
54
Wear & performance
40
Skin suitability
76
Very close colour · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Mocha (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Deep Cool 4, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest matchMedium Deep Cool 4How they compareScore
Shade match55% of overall95
Colour60%92#8c4c2b#8e5232Very close colourColour difference 1.9 (0 is identical)
Depth15%96DeepDeepSameDepth difference: 2.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared72
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%60MediumLightSome differenceLight coverage rather than medium
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type100%40Normal, dryCombination, dry, oilyBoth marketed for dry skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$30.80 less (63%)
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