Beautler.Your beauty butler

Born This Way Undetectable Medium-To-Full Coverage Foundation Sand dupes and alternatives Too Faced

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte0
  • Natural matte0
  • Natural4
  • Radiant0
  • Dewy0

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan3Cruelty-free2Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

4 of 31

Only showing matches made for dry skin, with medium coverage, without alcohol denat.

  • 2 matches have no skin type listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Super-Blendable Foundation W9 Warm Medium Deep

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
SandChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
W9 Warm Medium Deep
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$35.01 less (71%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 94
    $60SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    16
    Shade match 91
    $46SephoraSephora$3 less (6%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium - neutral, slightly warm olive

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N7 Neutral Medium Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$35.01 less (71%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Sand (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sand

    • Nearest in this range
    • Medium light · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Very close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    32 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 32 Medium Golden

    • Close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Super-Blendable Foundation in W9 Warm Medium Deep, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest matchW9 Warm Medium DeepScore
Shade match55% of overall95
Colour93#ac7044#af754aVery close colourColour difference 1.7 (0 is identical)
Depth96Deep tanTanCloseDepth difference: 2.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in W9 Warm Medium Deep.

Same or better

  • $35.01 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy W9 Warm Medium Deep

Match price
$13.99Ulta BeautyUlta Beauty
$35.01 less (71%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.