Born This Way Undetectable Medium-To-Full Coverage Foundation Sand dupes and alternatives Too Faced
4.5 (3,309)·Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
86
Wear & performance
65
Skin suitability
87
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: Medium Deep with Neutral Undertones
$18.99Ulta Beauty(product price)$30.01 less (61%)4.4 (40,035)
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
79
Wear & performance
70
Skin suitability
76
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$25Ulta Beauty(product price)$24 less (49%)4.4 (33)
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
64
Wear & performance
70
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with warm undertone
$17.99Ulta Beauty(product price)$31.01 less (63%)4.2 (5,328)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
75
Wear & performance
49
Skin suitability
76
Very close colour · Radiant · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Sand (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 450W, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Sand. Every attribute compared, with its share of the score.
ComparedYour shadeSandClosest match450WHow they compareScore
Shade match55% of overall96
Colour60%94#ac7044#ac7448Very close colourColour difference 1.5 (0 is identical)
Depth15%98Deep tanTanCloseDepth difference: 1.5
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall73
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type100%40Normal, dryNormal, oily, sensitiveBoth marketed for normal skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$7 less (14%)
