Born This Way Undetectable Medium-To-Full Coverage Foundation Seashell dupes and alternatives Too Faced
4.5 (3,309)·Light medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone· Same natural finish
Differences: No skin-like finish claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
86
Wear & performance
65
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light - medium with cool pink undertones
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
68
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: light ivory with cool undertone
Matches: Very close colour· Same cool undertone· Both claim not settling into lines
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
61
Wear & performance
52
Skin suitability
76
Very close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Matte rather than natural finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
76
Wear & performance
40
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/dry skin
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
52
Wear & performance
61
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: fair to light skin tones with rosy undertones
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
52
Wear & performance
70
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: rosy beige with rosy undertone for light to medium skin
$45Ulta Beauty(product price)$4 less (8%)4.0 (3,494)
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
68
Wear & performance
61
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for light cool skin with a subtle peach hue
$14Ulta Beauty(product price)$35 less (71%)3.5 (10)
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
64
Wear & performance
58
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: fair or light skin tones with a cool pink undertone
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
68
Wear & performance
61
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: light with neutral rosy undertones
Matches: Very close colour· Similar undertone (neutral vs cool)· Same natural finish
Differences: No skin-like finish claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
86
Wear & performance
61
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: very fair, cool-neutral undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
64
Wear & performance
58
Skin suitability
76
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
64
Wear & performance
65
Skin suitability
87
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Both claim transfer resistance· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
54
Wear & performance
73
Skin suitability
76
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: for light neutral skin with a subtle pink hue
$17.99Ulta Beauty(product price)$31.01 less (63%)4.2 (5,328)
Matches: Very close colour· Both claim a skin-like finish· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
75
Wear & performance
49
Skin suitability
76
Very close colour · Radiant · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
68
Wear & performance
75
Skin suitability
76
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
$15.99Ulta Beauty(product price)$33.01 less (67%)4.5 (1,466)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
68
Wear & performance
75
Skin suitability
76
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: light with neutral undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same natural finish· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$12.59$17.99Ulta Beauty$36.41 less (74%)4.2 (5,328)
Matches: Very close colour· Both claim a skin-like finish· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
75
Wear & performance
49
Skin suitability
76
Very close colour · Radiant · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
100
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
86
Wear & performance
65
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light - medium with neutral peach undertones
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than cool undertone· Buildable rather than medium coverage
Score details
Shade match
79
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Seashell (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 115, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Seashell. Every attribute compared, with its share of the score.
ComparedYour shadeSeashellClosest shade match115How they compareScore
Shade match55% of overall97
Colour60%96#e6ad8e#e6aa88Looks identicalColour difference 1.2 (0 is identical)
Overall match 86/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 176C, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Seashell. Every attribute compared, with its share of the score.
ComparedYour shadeSeashellClosest overall alternative176CHow they compareScore
Shade match55% of overall93
Colour60%90#e6ad8e#dca989Very close colourColour difference 2.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall91
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type100%40Normal, dryNormal, combination, oilyBoth marketed for normal skin
Overall match 92/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Same price
