Born This Way Undetectable Medium-To-Full Coverage Foundation Spiced Rum dupes and alternatives Too Faced
4.5 (3,309)·Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same natural finish· Same medium coverage
Differences: No skin-like finish claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
86
Wear & performance
65
Skin suitability
40
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with cool red undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
91
Wear & performance
58
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
91
Wear & performance
58
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: dark deep with neutral undertone
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: deep to rich - neutral, slightly warm golden
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
86
Finish & visual result
93
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
79
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: deep - neutral, slightly golden
$25Ulta Beauty(product price)$24 less (49%)4.2 (812)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Olive rather than cool undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
100
Wear & performance
58
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$34Ulta Beauty(product price)$15 less (31%)4.5 (9,894)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
86
Wear & performance
52
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: rich brown skin w/neutral undertones
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Spiced Rum (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Deep 290 C, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Spiced Rum. Every attribute compared, with its share of the score.
ComparedYour shadeSpiced RumClosest matchDeep 290 CHow they compareScore
Shade match55% of overall93
Colour60%88#6d3317#6a3721Very close colourColour difference 2.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type100%87Normal, dryNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 91/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$1 less (2%)
