Born This Way Undetectable Medium-To-Full Coverage Foundation Swan dupes and alternatives Too Faced
4.5 (3,309)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$35Ulta Beauty(product price)$14 less (29%)4.5 (1,573)
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly cooler undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
85
Wear & performance
61
Skin suitability
43
Looks identical · Natural · Light coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: fair with cool pink undertones
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Swan (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 2W, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Swan. Every attribute compared, with its share of the score.
ComparedYour shadeSwanClosest match2WHow they compareScore
Shade match55% of overall90
Colour60%98#eec9ae#edc8abLooks identicalColour difference 0.8 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.5
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall61
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall43
Skin type100%43Normal, dryCombination, normalBoth marketed for normal skin
Overall match 82/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$14 less (29%)
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