Born This Way Undetectable Medium-To-Full Coverage Foundation Swan dupes and alternatives Too Faced
4.5 (3,309)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Buildable rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
91
Wear & performance
40
Skin suitability
76
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: fair with cool neutral undertone
$13.99Ulta Beauty(product price)$35.01 less (71%)4.3 (33,167)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
100
Wear & performance
40
Skin suitability
76
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$35Ulta Beauty(product price)$14 less (29%)4.5 (1,573)
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
85
Wear & performance
61
Skin suitability
43
Looks identical · Natural · Light coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: fair light with warm, subtle peachy undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
58
Skin suitability
76
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: fair or light skin tones with a neutral undertone
$35Ulta Beauty(product price)$14 less (29%)4.5 (1,573)
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly cooler undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
85
Wear & performance
61
Skin suitability
43
Looks identical · Natural · Light coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: fair with cool pink undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
79
Wear & performance
40
Skin suitability
43
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Swan (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Neutral, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Swan. Every attribute compared, with its share of the score.
ComparedYour shadeSwanClosest matchFair NeutralHow they compareScore
Shade match55% of overall97
Colour60%96#eec9ae#eccaaeLooks identicalColour difference 1.3 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 84/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$30.51 less (62%)
Sephora
