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Born This Way Undetectable Medium-To-Full Coverage Foundation Truffle dupes and alternatives Too Faced

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Super-Blendable Foundation W10 Warm Deep

The equivalent shade and the most similar foundation overall.

The match
L'Oréal Paris
W10 Warm Deep
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
94out of 100
Colour
90
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$35.01 less (71%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 2
    Shade match 93
    $49Ulta BeautyUlta BeautySame price

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    480 Medium Deep
    Shade match 89
    $52SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Timeless Hydrating Foundation

    57G Rich Golden
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    76

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    535 Espresso
    Shade match 85
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #6 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Hot Fudge 550R
    Shade match 82
    $37SephoraSephora$12 less (24%)

    Matches: Same natural finishClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    87

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: Rich skin with a neutral-red undertone

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $59Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Similar undertone (neutral vs warm)Same natural finishSame medium coverage

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: rich ebony

    Medium confidence· Digital match

    View match
  7. #8 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Espresso
    Shade match 85
    $45Ulta BeautyUlta Beauty$4 less (8%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    52
    Skin suitability
    76

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: very deep with rich neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 83
    $39.50Ulta BeautyUlta Beauty(product price)$9.50 less (19%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly lighterNeutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    52
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: very deep neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  9. Shade match 81
    $21.49Ulta BeautyUlta Beauty$27.51 less (56%)

    Matches: Same natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. #11 · Juvia's Place

    I am Magic Natural Radiance Foundation

    205 Tanzania
    Shade match 80
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Same medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    76

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. Shade match 83
    $14.95Ulta BeautyUlta Beauty$34.05 less (69%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    113 Brown Suede
    Shade match 90
    $9.92WalmartWalmart$39.08 less (80%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    61
    Skin suitability
    43

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  13. #14 · Maybelline

    Fit Me Matte + Poreless Foundation

    Deep Bronze 370
    Shade match 86
    $11.99Ulta BeautyUlta Beauty(product price)$37.01 less (76%)

    Matches: Very close colourSame medium coverageClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    49
    Skin suitability
    43

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. Shade match 83
    $14.95Ulta BeautyUlta Beauty$34.05 less (69%)

    Matches: Very close colourAdds SPF 15

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  15. Shade match 83
    $14.50Ulta BeautyUlta Beauty(product price)$34.50 less (70%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    52
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  16. #17 · Maybelline

    Super Stay Lumi-Matte Foundation

    375
    Shade match 76
    $15.99Ulta BeautyUlta Beauty(product price)$33.01 less (67%)

    Matches: Very close colourBoth claim transfer resistanceClaims a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    76
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  17. #18 · Live Tinted

    HUESTICK Complexion Stick

    04 Medium/Dark
    Shade match 75
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Truffle (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Very close colour
    • Very deep · Neutral · neutral golden undertone

    $35

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Mocha

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Mocha

    • Very close colour
    • Deep

    $12

  4. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10 W

    • Close colour
    • Deep · Warm · golden undertone

    $32

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Super-Blendable Foundation in W10 Warm Deep, against Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Truffle. Every attribute compared, with its share of the score.

ComparedYour shadeTruffleClosest matchW10 Warm DeepScore
Shade match55% of overall94
Colour90#7a4d2b#7b492aVery close colourColour difference 2.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 86/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in W10 Warm Deep.

Same or better

  • $35.01 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy W10 Warm Deep

Match price
$13.99Ulta BeautyUlta Beauty
$35.01 less (71%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.