Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $29 at Ulta Beauty
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at Sephora
Ulta Beautyfrom $27 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$4 less (14%)Matches: Same cool undertoneSame longevity: 12-hour wearClaims comfort
No material differences in the data we have.
Close colour · Buildable
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: deep berry
Medium confidence· Digital match
Rare Beauty Soft Pinch Lip Oil Stick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$22 less (76%)Matches: Near-identical swatch colourSame cool undertoneBoth claim hydration
Differences: Plum rather than berryLong-wearing rather than 12-hour wear (longevity)
Looks identical · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than berry · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: rich burgundy
High confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautySephora$5 less (17%)Matches: Very close colourSame cool undertoneSame longevity: 12-hour wear
Differences: Plum rather than berry
Very close colour · Sheer tint · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Plum rather than berry
Retailer shade note: cool plum
High confidence· Digital match
MAC Cosmetics Lustreglass Stainglass Long-wearing Glossy Lip Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$2 less (7%)Matches: Same cool undertoneClaims comfortBoth claim hydration
No material differences in the data we have.
Close colour · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: deep red wine
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same cool undertoneBoth claim hydration
Differences: LighterRed rather than berryLong-wearing rather than 12-hour wear (longevity)
Close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter · Red rather than berry · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: Maple Red
Medium confidence· Digital match
Gucci Oil-In-Water Tint Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$13 less (45%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Red rather than berry
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Red rather than berry
Retailer shade note: matte deep berry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$4 less (14%)Matches: Same cool undertoneSame longevity: 12-hour wearClaims comfort
Differences: Plum rather than berry
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Plum rather than berry
Retailer shade note: intense reddish burgundy
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$4 less (14%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: LighterPlum rather than berryLong-wearing rather than 12-hour wear (longevity)
Close colour · Cream · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Plum rather than berry · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: midtonal cream plum
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$13.01 less (45%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Long-wearing rather than 12-hour wear (longevity)
Close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity)
Medium confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$15.99View at TargetUlta Beauty$15.99View at Ulta Beauty
CVS$14.51 less (50%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Red rather than berry
Close colour · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Red rather than berry
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty$2 less (7%)Matches: Same cool undertoneBoth claim hydration
Differences: Plum rather than berry
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Plum rather than berry
Retailer shade note: deep dark plum
Medium confidence· Digital match
MAC Cosmetics Retro Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$2 less (7%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: LighterNot listed rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Not listed rather than 12-hour wear (longevity)
Retailer shade note: berry
Medium confidence· Digital match
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$17 less (59%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: LighterLong-wearing rather than 12-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: true berry
High confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12View at Ulta Beauty
Walgreens$18.01 less (62%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Plum rather than berryNot listed rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than berry · Not listed rather than 12-hour wear (longevity)
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walgreens$10.99View at WalgreensUlta Beauty(product price)$4 less (14%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Glossy · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep reddish berry
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$16.01 less (55%)Matches: Same cool undertone
Differences: LighterRed rather than berryDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Lighter · Red rather than berry · Does not claim hydration
Retailer shade note: cranberry red
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$14 less (48%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: rich berry shade
High confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$3 less (10%)Matches: Same cool undertoneClaims comfort
Differences: Red rather than berryLong-wearing rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Red rather than berry · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: mauve red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyCVS$14.51 less (50%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: LighterPlum rather than berry
Slight colour difference · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Plum rather than berry
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty$22.51 less (78%)Matches: Same cool undertoneClaims transfer resistance
Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: true berry
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta BeautyWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartTarget$9.99View at TargetUlta Beauty(product price)$4 less (14%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: DeeperRed rather than berryLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Deeper · Red rather than berry · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: blackened red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourRed rather than berryLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: the iconic red
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $6 moreMatches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Rose rather than berry24-hour wear rather than 12-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Rose rather than berry · 24-hour wear rather than 12-hour wear (longevity)
Retailer shade note: midtone rose
Medium confidence· Digital match
MAC Cosmetics Locked Kiss Ink Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$4 less (14%)Matches: Same longevity: 12-hour wearClaims comfortBoth claim hydration
Differences: Warm rather than cool undertoneRed rather than berry
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than berry
Retailer shade note: brick red
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$14 less (48%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourRed rather than berryLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: dark red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyAmazon(product price)Price unavailableMatches: Same cool undertone
Differences: Noticeably different swatch colourPlum rather than berryDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.20 · out of stockView at WalmartUlta Beauty$14 less (48%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDeeperLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: blackened berry
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$14 less (48%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourRed rather than berryLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: blue red
High confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephora$13 less (45%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: LighterPurple rather than berry
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Purple rather than berry
Retailer shade note: matte magenta purple
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraShowing 12 of 29 matches
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Burning Love, against Too Faced Cloud Crush Whipped Lip & Cheek Color in Hopeful Romantic. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Burning Love.
Weighted ingredient similarity 12%. Ingredients only affect results through the filters.
SephoraYour shade $29 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
