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Swipe Serum Non-Acnegenic Foundation 12.5P Newport dupes and alternatives Tower 28 Beauty

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol3Vegan1Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with a radiant finish.

Closest shade match: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 5-6 Medium Tan

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$20.99Ulta BeautyUlta Beauty
$15.01 less (42%)

Your shade $36 at Sephora · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD71

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
91
Wear (Wear & performance)
60
Skin (Skin suitability)
68
Match price
$69Ulta BeautyUlta Beauty
Costs $33 more

Your shade $36 at Sephora · product price; shade not separately priced

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · TFIT

    Radiance Fit Serum Foundation

    N03 Ginger
    Shade match 87
    $36Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame radiant finish

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant finish

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Medium N230
    Shade match 90
    $16.99CVSCVS$19.01 less (53%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 12.5P Newport (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Close colour
    • Medium tan · Warm undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Close colour
    • Medium · Warm · golden undertone

    $38

  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Close colour
    • Medium · Warm · golden undertone

    $32

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Very close colour
    • Medium · Olive · neutral olive undertone

    $32

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Very close colour
    • Medium

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 5-6 Medium Tan, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12.5P Newport. Every attribute compared, with its share of the score.

ComparedYour shade12.5P NewportClosest shade match5-6 Medium TanScore
Shade match55% of overall96
Colour93#bf9269#be966dVery close colourColour difference 1.8 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.4
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 5-6 Medium Tan.

Same or better

  • $15.01 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Light rather than medium coverage

Different

  • No long-wear claim
  • Does not claim a lightweight feel
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD71, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12.5P Newport. Every attribute compared, with its share of the score.

ComparedYour shade12.5P NewportClosest overall alternativeBD71Score
Shade match55% of overall94
Colour90#bf9269#c89367Very close colourColour difference 2.2 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.7
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD71.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Light rather than medium coverage

Different

  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 5-6 Medium Tan

Match price
$20.99Ulta BeautyUlta Beauty
$15.01 less (42%)

Your shade $36 at Sephora · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD71

Match price
$69Ulta BeautyUlta Beauty
Costs $33 more

Your shade $36 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.