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Swipe Serum Non-Acnegenic Foundation 12.5P Newport dupes and alternatives Tower 28 Beauty

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free1No drying alcohol0Vegan1Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches in stick form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier X

The equivalent shade and the most similar foundation overall.

Your shade
Tower 28 Beauty
12.5P NewportChange shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Westman Atelier
Atelier X
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
77out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
68
Wear (Wear & performance)
40
Skin (Skin suitability)
0
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$68SephoraSephora
Costs $32 more

Your shade $36 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 12.5P Newport (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Close colour
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Close colour
    • Medium · Warm · golden undertone

    $38

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Close colour
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Very close colour
    • Medium · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Very close colour
    • Medium

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier X, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12.5P Newport. Every attribute compared, with its share of the score.

ComparedYour shade12.5P NewportClosest matchAtelier XScore
Shade match55% of overall98
Colour97#bf9269#bd906aLooks identicalColour difference 1.1 (0 is identical)
Depth98MediumMedium tanCloseDepth difference: 1.0
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 77/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier X.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a skin-like finish

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs none
View full match

Where to buy Atelier X

Best price
$68SephoraSephora
Costs $32 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.