Swipe Serum Non-Acnegenic Foundation 13P Oceanside dupes and alternatives Tower 28 Beauty
4.0 (441)·Tan · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8.74$12.49Ulta Beauty$27.26 less (76%)4.1 (11,038)
Matches: Near-identical swatch colour· Same radiant finish· Claims not settling into lines
Differences: Light rather than medium coverage· No long-wear claim· Not marketed for sensitive skin
Score details
Shade match
90
Finish & visual result
91
Wear & performance
54
Skin suitability
0
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Differences: Slightly lighter· Neutral rather than warm undertone· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Very close colour · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, neutral undertone
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
68
Wear & performance
40
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 13P Oceanside (Tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 13P Oceanside. Every attribute compared, with its share of the score.
ComparedYour shade13P OceansideClosest shade matchDark 155WHow they compareScore
Shade match55% of overall98
Colour60%97#af8360#b38560Looks identicalColour difference 1.1 (0 is identical)
Depth15%98TanMedium tanCloseDepth difference: 1.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 83/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 9, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 13P Oceanside. Every attribute compared, with its share of the score.
ComparedYour shade13P OceansideClosest overall alternative9How they compareScore
Shade match55% of overall95
Colour60%93#af8360#ab8059Very close colourColour difference 1.9 (0 is identical)
Depth15%97TanTanSameDepth difference: 1.9
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type100%73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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