Swipe Serum Non-Acnegenic Foundation 19N Sequoia dupes and alternatives Tower 28 Beauty
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium0
- Full2
- Buildable0
Skin type
- Dry1
- Normal1
- Combination2
- Oily2
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 30 matches
Only showing matches in cream form, without talc.
- 4 matches have no formulation listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Deep
The equivalent shade: scored on colour, depth and undertone only.

19N SequoiaChange shade
- 4C Crystal Cove
- 0.5C Big Bear
- 1N Big Sur
- 1.5O Blythe
- 2P Catalina
- 2C Carlsbad
- 3P Coachella
- 3W Coronado
- 5W Del Mar
- 6P Encinitas
- 7C Glamis
- 8N Joshua Tree
- 9W Indio
- 11W La Jolla
- 10P Laguna
- 9O Huntington
- 11O La Quinta
- 12N Malibu
- 12W Montecito
- 12.5N Mojave
- 12O Napa
- 12.5P Newport
- 13P Oceanside
- 14W Ojai
- 16P Palos Verdes
- 14.5R Palm Springs
- 15W Rancho Mirage
- 14.5N Redondo
- 18W San Clemente
- 17R Santa Ynez
- 19N Sequoiacurrent shade
- 19.5O Tahoe
- 20N Ventura
- 20W Victorville
- 20O Yuma
- 20R Zzyzx
- Shade match
- 83out of 100
- Colour
- 73
- Depth
- 92
- Undertone
- 100
Your shade $36 at Sephora
Where to buy Neutral Deep
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Rich 610 N
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

19N SequoiaChange shade
- 4C Crystal Cove
- 0.5C Big Bear
- 1N Big Sur
- 1.5O Blythe
- 2P Catalina
- 2C Carlsbad
- 3P Coachella
- 3W Coronado
- 5W Del Mar
- 6P Encinitas
- 7C Glamis
- 8N Joshua Tree
- 9W Indio
- 11W La Jolla
- 10P Laguna
- 9O Huntington
- 11O La Quinta
- 12N Malibu
- 12W Montecito
- 12.5N Mojave
- 12O Napa
- 12.5P Newport
- 13P Oceanside
- 14W Ojai
- 16P Palos Verdes
- 14.5R Palm Springs
- 15W Rancho Mirage
- 14.5N Redondo
- 18W San Clemente
- 17R Santa Ynez
- 19N Sequoiacurrent shade
- 19.5O Tahoe
- 20N Ventura
- 20W Victorville
- 20O Yuma
- 20R Zzyzx
- Overall match
- 74out of 100
- Shade (Shade match)
- 77
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 60
- Skin (Skin suitability)
- 0
Your shade $36 at Sephora · product price; shade not separately priced
Where to buy Rich 610 N
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 19N Sequoia (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Deep 4
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 4
- Very close colour
- Deep · Neutral undertone
$22
Cappuccino

4N71
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71
- Close colour
- Very deep · Neutral · neutral golden undertone
$35
NC60
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60
- Slight colour difference
- Very deep · Neutral undertone
$30
Mocha
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Mocha
- Close colour
- Deep
$12

15
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15
- Slight colour difference
- Deep · Neutral undertone
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 19N Sequoia. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep.
Same or better
- Same neutral undertone
- Full rather than medium coverage
- Claims a blurring effect
- Adds SPF 40
Different
- Small colour difference on the swatch
- Runs slightly deeper
- Matte finish instead of radiant
- No long-wear claim
- Does not claim a lightweight feel
- Not marketed for sensitive skin
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Why the closest overall alternative works
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Rich 610 N, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 19N Sequoia. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Rich 610 N.
Same or better
- $20 less
- Same neutral undertone
- Same radiant finish
- Full rather than medium coverage
- Adds SPF 30
Different
- Small colour difference on the swatch
- Runs slightly deeper
- Does not claim a lightweight feel
- Not marketed for sensitive skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Deep
Your shade $36 at Sephora
Closest overall alternative
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Rich 610 N
Your shade $36 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.