Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $36 at Sephora
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $9 moreMatches: Same neutral undertoneSame radiant finishSame medium coverage
Differences: No long-wear claim
Close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No long-wear claim
Retailer shade note: very deep with rich neutral undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta Beauty
SephoraCosts $16 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than radiant finishContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$2 less (6%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$21.60 less (60%)Matches: Both claim a lightweight feel
Differences: Slightly deeperLuminous rather than radiant finishBuildable rather than medium coverage
Close colour · Luminous · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Luminous rather than radiant finish · Buildable rather than medium coverage
Medium confidence· Digital match
SIIA Cosmetics Luminous Longwear Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyUlta Beauty(product price)Costs $23 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than radiant finishDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim a lightweight feel
Retailer shade note: rich ebony
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear
Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)$20 less (56%)Matches: Same neutral undertoneSame radiant finishAdds SPF 30
Differences: Slightly deeperFull rather than medium coverageDoes not claim a lightweight feel
Slight colour difference · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect
Differences: Slightly lighterNatural rather than radiant finishFull rather than medium coverage
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: ultra deep with neutral-warm undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraSephora$2 less (6%)Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear
Differences: Slightly lighterOlive rather than neutral undertoneNatural rather than radiant finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Olive rather than neutral undertone · Natural rather than radiant finish
Retailer shade note: olive undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $33 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $11 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: rich neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty$26.90 less (75%)Matches: Same neutral undertoneSame radiant finish
Differences: Slightly lighterLight rather than medium coverageNo long-wear claim
Slight colour difference · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautySephora$2 less (6%)Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear
Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephora$2 less (6%)Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear
Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$14.51 less (40%)Matches: Same neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim
Close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$12.97View at Walmart
Target$12.99View at TargetUlta Beauty$21.49View at Ulta Beauty
Walgreens$21.99View at WalgreensUlta Beauty(product price)$20.01 less (56%)Matches: Claims a blurring effectClaims not settling into lines
Differences: Slightly deeperNatural rather than radiant finishFull rather than medium coverage
Colour not compared · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Low confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty$21.05 less (58%)Matches: Same medium coverage
Differences: Matte rather than radiant finishDoes not claim a lightweight feel
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $13 moreMatches: Both claim 12-hour wearClaims not settling into linesClaims colour stability
Differences: Slightly cooler undertoneNatural rather than radiant finishLight rather than medium coverage
Slight colour difference · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Light rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same medium coverageClaims a skin-like finishClaims transfer resistance
Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: rich with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)$20.01 less (56%)Matches: Same neutral undertoneClaims transfer resistanceBoth claim a lightweight feel
Differences: Matte rather than radiant finishFull rather than medium coverageContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonCVS$26.51 less (74%)Matches: Same neutral undertone
Differences: Matte rather than radiant finishFull rather than medium coverageDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
CVS$9.49View at CVSUlta Beauty(product price)$21.50 less (60%)Matches: Claims a blurring effectAdds SPF 15
Differences: Matte rather than radiant finishFull rather than medium coverageDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at TargetWalmart$13.69 · out of stockView at WalmartUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty$25 less (69%)Matches: Claims a blurring effect
Differences: Slightly warmer undertoneMatte rather than radiant finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: rich with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11View at Ulta BeautyWalmart$26.08 less (72%)Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance
Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $3.50 moreMatches: Same medium coverageClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than radiant finishNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · No long-wear claim · Not marketed for sensitive skin
Retailer shade note: deepest skin w/ cool undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautySephoraCosts $3 moreMatches: Same neutral undertoneClaims a blurring effectAdds SPF 40
Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39 · low stockView at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$21.50 less (60%)Matches: Claims a blurring effectAdds SPF 15
Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at WalmartTarget$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty(product price)$21.50 less (60%)Matches: Claims a blurring effectAdds SPF 15
Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at WalmartTarget$13.49View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 19N Sequoia (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Deep 4
$22
Cappuccino
4N71
$35
NC60
$30
Mocha
$12
15
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 096, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 19N Sequoia. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 096.
9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Tarte Maracuja Juicy Glow Tint in 57S Rich Sand, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 19N Sequoia. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Maracuja Juicy Glow Tint in 57S Rich Sand.
9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 096
Ulta BeautyYour shade $36 at Sephora
Tarte Maracuja Juicy Glow Tint 57S Rich Sand
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
