Swipe Serum Non-Acnegenic Foundation 20W Victorville dupes and alternatives Tower 28 Beauty
4.0 (441)·Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$20 less (56%)4.3 (2,230)
Matches: Same radiant finish· Adds SPF 30
Differences: Slightly lighter· Neutral rather than warm undertone· Full rather than medium coverage
Score details
Shade match
69
Finish & visual result
91
Wear & performance
60
Skin suitability
0
Slight colour difference · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Same radiant finish· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than warm undertone
Score details
Shade match
57
Finish & visual result
89
Wear & performance
63
Skin suitability
73
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Does not claim a lightweight feel · Contains drying alcohol
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Light rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: deepest with neutral, rich-brown undertones
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim
Matches: Same radiant finish· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than warm undertone
Score details
Shade match
61
Finish & visual result
89
Wear & performance
60
Skin suitability
0
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: deepest with neutral undertones
$15.99Ulta Beauty(product price)$20.01 less (56%)4.2 (324)
Matches: Claims a blurring effect· Claims not settling into lines
Differences: Slightly lighter· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
73
Finish & visual result
62
Wear & performance
40
Skin suitability
50
Colour not compared · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Matches: Same warm undertone· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than radiant finish
Score details
Shade match
67
Finish & visual result
70
Wear & performance
60
Skin suitability
0
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · No long-wear claim · Not marketed for sensitive skin
Matches: Same medium coverage· Claims a blurring effect· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
61
Finish & visual result
70
Wear & performance
80
Skin suitability
0
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: D7 - very deep with neutral undertones
Matches: Similar undertone (neutral vs warm)· Claims a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than radiant finish
Score details
Shade match
71
Finish & visual result
43
Wear & performance
63
Skin suitability
0
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20W Victorville (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Milani Conceal + Perfect Blur Out Skin Tint Stick in 024, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20W Victorville. Every attribute compared, with its share of the score.
ComparedYour shade20W VictorvilleClosest shade match024How they compareScore
Shade match55% of overall83
Colour60%72#4b371e#4e3625Close colourColour difference 4.6 (0 is identical)
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 74/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YN14, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20W Victorville. Every attribute compared, with its share of the score.
ComparedYour shade20W VictorvilleClosest overall alternativeYN14How they compareScore
Shade match55% of overall72
Colour60%56#4b371e#5d3a21Slight colour differenceColour difference 6.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared63
Longevity30%9016-hour wear18-hour wearClose18-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall73
Skin type100%73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 75/100Shade match 72/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$1 less (3%)
