Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $36 at Sephora
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta Beauty
Walmart$13.97View at Walmart
Target$13.99View at Target
Walgreens$17.99View at Walgreens
CVS$17.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$19.01 less (53%)Matches: Near-identical swatch colourSame warm undertoneSame radiant finish
Differences: Light rather than medium coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartTarget$13.99View at TargetUlta Beauty$16.99View at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVSUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: medium tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty$24 less (67%)Matches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$24 less (67%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$17.80 less (49%)Matches: Very close colourSame warm undertoneBoth claim a lightweight feel
Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta Beauty
SephoraCosts $16 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (39%)Matches: Very close colourSame warm undertone
Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty$17.80 less (49%)Matches: Very close colourSame warm undertoneBoth claim a lightweight feel
Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame warm undertoneClaims colour stability
Differences: Natural rather than radiant finishFull rather than medium coverageNot marketed for sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty(product price)Costs $33 moreMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than radiant finishBuildable rather than medium coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: dark-medium shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish
Retailer shade note: medium tan neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than radiant finishContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than radiant finish · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Medium Tan with neutral olive undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephora$12 less (33%)Matches: Very close colourSame medium coverageClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: medium-dark with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$16 less (44%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: golden neutral with warm depth
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $8 moreMatches: Very close colourSame medium coverageClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$17.01 less (47%)Matches: Very close colourClaims transfer resistanceClaims colour stability
Differences: Natural rather than radiant finishFull rather than medium coverageContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$21 less (58%)Matches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Slightly cooler undertoneLight rather than medium coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · No long-wear claim · Contains listed fragrance
Retailer shade note: Tan skin tone, cool beige undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly cooler undertoneDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for tan skin with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sTarget$6 less (17%)Matches: Same warm undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly deeperNatural rather than radiant finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $22 moreMatches: Very close colourClaims a blurring effectBoth claim 12-hour wear
Differences: Slightly deeperNeutral rather than warm undertoneNatural matte rather than radiant finish
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (31%)Matches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (31%)Matches: Very close colourClaims transfer resistanceClaims not settling into lines
Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: medium deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$16.40 less (46%)Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel
Differences: Olive rather than warm undertoneMatte rather than radiant finishLight rather than medium coverage
Very close colour · Matte · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than radiant finish · Light rather than medium coverage · No long-wear claim
Retailer shade note: tan w/olive undertone
Medium confidence· Digital match
Well People Bio Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.60View at Ulta BeautyTarget$6 less (17%)Matches: Claims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$30.76 less (85%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than medium coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
Wet n Wild PhotoFocus Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.24View at Ulta BeautyShowing 12 of 28 matches
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 12W Montecito (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
410 Bisque W
$32
2N34
$35
23.5 Medium Amber
$30
Medium Neutral
$8
42S tan sand
$32
Medium Tan 2
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revlon PhotoReady Lift & Fill Skin Tint in 110 Light, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12W Montecito. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revlon PhotoReady Lift & Fill Skin Tint in 110 Light.
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD51, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12W Montecito. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD51.
10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Revlon PhotoReady Lift & Fill Skin Tint 110 Light
Ulta BeautyYour shade $36 at Sephora
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD51
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
