Swipe Serum Non-Acnegenic Foundation 12W Montecito dupes and alternatives Tower 28 Beauty
4.0 (441)·Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Slightly deeper· Neutral rather than warm undertone· Natural matte rather than radiant finish
Score details
Shade match
84
Finish & visual result
52
Wear & performance
67
Skin suitability
68
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
$25Ulta Beauty(product price)$11 less (31%)4.4 (33)
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
42
Wear & performance
68
Skin suitability
68
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with neutral undertone
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
74
Finish & visual result
68
Wear & performance
80
Skin suitability
0
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 12W Montecito (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Lumi Le Glow Skin Tint in 130 Warm, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12W Montecito. Every attribute compared, with its share of the score.
ComparedYour shade12W MontecitoClosest shade match130 WarmHow they compareScore
Shade match55% of overall98
Colour60%97#cca176#c9a073Looks identicalColour difference 1.1 (0 is identical)
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD51, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12W Montecito. Every attribute compared, with its share of the score.
ComparedYour shade12W MontecitoClosest overall alternativeBD51How they compareScore
Shade match55% of overall97
Colour60%95#cca176#cea27bLooks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $5 more
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