Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $6 moreMatches: Same warm undertoneSame radiant finishSame medium coverage
Differences: Slightly lighter
Close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly lighter
Retailer shade note: light skin with warm, golden undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $14 moreMatches: Same warm undertoneBoth claim a lightweight feel
Differences: Slightly lighterBuildable rather than medium coverageNo long-wear claim
Close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No long-wear claim
Retailer shade note: light shade, warm undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$50View at Ulta Beauty
SephoraCosts $13 moreMatches: Same warm undertoneSame radiant finishSame medium coverage
Differences: Not marketed for sensitive skinContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light warm 10
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$11 less (31%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: light medium with warm yellow undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same radiant finish
Differences: Olive rather than warm undertoneBuildable rather than medium coverageDoes not claim a lightweight feel
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: light-medium warm
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta BeautyCosts $10 moreMatches: Same radiant finishClaims a blurring effectBoth claim 12-hour wear
Differences: Neutral rather than warm undertoneFull rather than medium coverage
Close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage
Retailer shade note: light beige with neutral undertone for light skin
High confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beauty$46View at Ulta BeautyUlta Beauty(product price)$11 less (31%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$12 less (33%)Matches: Same warm undertoneBoth claim a lightweight feelAdds SPF 30
Differences: Slightly lighterNatural rather than radiant finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No long-wear claim
Retailer shade note: warm nude with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephoraCosts $9 moreMatches: Same warm undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Light+ with peachy golden undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $12 moreMatches: Similar undertone (neutral vs warm)Same radiant finishClaims a blurring effect
Differences: Light rather than medium coverageNo long-wear claimDoes not claim a lightweight feel
Close colour · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: Light with neutral warm undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Light+ with neutral olive undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $33 moreMatches: Same warm undertoneSame radiant finishSame medium coverage
Differences: Slightly lighterNo long-wear claimNot marketed for sensitive skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light with yellow undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Same warm undertoneBoth claim 16-hour wearClaims transfer resistance
Differences: Slightly lighterNatural rather than radiant finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: level-one light with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same radiant finishSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNot marketed for sensitive skinContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light neutral 10
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$2 less (6%)Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear
Differences: Neutral rather than warm undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34 · low stockView at SephoraUlta Beauty(product price)$11 less (31%)Matches: Very close colourSame warm undertoneClaims transfer resistance
Differences: Matte rather than radiant finishFull rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: light medium with warm undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (31%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with warm undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (19%)Matches: Same warm undertoneClaims not settling into linesBoth claim a lightweight feel
Differences: Natural matte rather than radiant finishFull rather than medium coverageNot marketed for sensitive skin
Close colour · Natural matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural matte rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: Light with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (31%)Matches: Same medium coverageClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly deeperOlive rather than warm undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: light medium with olive undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta Beauty
Target$6 less (17%)Matches: Claims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $8 moreMatches: Same medium coverageClaims transfer resistance
Differences: Olive rather than warm undertoneNatural rather than radiant finishDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: warm olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Same radiant finishSame medium coverageAdds SPF 45
Differences: Olive rather than warm undertoneNo long-wear claimDoes not claim a lightweight feel
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than warm undertone · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light with warm, subtle olive undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $17 moreMatches: Same medium coverageClaims a blurring effectClaims not settling into lines
Differences: Matte rather than radiant finishContains listed fragrance
Close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than radiant finish · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Slightly lighterMatte rather than radiant finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: light medium with peachy golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$22.01 less (61%)Matches: Same warm undertoneSame medium coverageClaims a skin-like finish
Differences: Slightly deeperNatural rather than radiant finishNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty$23.41 less (65%)Matches: Same warm undertoneClaims a blurring effectClaims not settling into lines
Differences: Slightly deeperNatural rather than radiant finishLight rather than medium coverage
Close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Light rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97View at WalmartTarget$13.99View at TargetCVS$17.99View at CVSUlta Beauty(product price)Costs $5 moreMatches: Similar undertone (neutral vs warm)Claims a blurring effectClaims transfer resistance
Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim
Close colour · Natural · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim
Retailer shade note: light with warm neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 9W Indio (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
190W
$24
Nougat 2.5 Golden
$31
122
$12.99
1N14
$35
NC11.5
$30
220 Buff C
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
TIRTIR Mask Fit AI Filter Cushion in 24W SOFT BEIGE, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 9W Indio. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit AI Filter Cushion in 24W SOFT BEIGE.
15 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Tarte Maracuja Juicy Glow Tint in 27S Light-Medium Sand, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 9W Indio. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Maracuja Juicy Glow Tint in 27S Light-Medium Sand.
9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
TIRTIR Mask Fit AI Filter Cushion 24W SOFT BEIGE
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Tarte Maracuja Juicy Glow Tint 27S Light-Medium Sand
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
