Swipe Serum Non-Acnegenic Foundation 20O Yuma dupes and alternatives Tower 28 Beauty
4.0 (441)·Rich deep · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same radiant finish· Claims not settling into lines· Claims colour stability
Differences: Neutral rather than olive undertone· Light rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
79
Finish & visual result
91
Wear & performance
48
Skin suitability
0
Close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than olive undertone · Light rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: deepest with neutral, rich-brown undertones
$18.49Ulta Beauty(product price)$17.51 less (49%)4.3 (1,381)
Matches: Claims a skin-like finish· Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
79
Finish & visual result
64
Wear & performance
60
Skin suitability
68
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim
Matches: Same radiant finish· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Neutral rather than olive undertone· No long-wear claim
Score details
Shade match
67
Finish & visual result
89
Wear & performance
60
Skin suitability
0
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than olive undertone · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: deepest with neutral undertones
$8Ulta Beauty(product price)$28 less (78%)4.5 (40,486)
Matches: Same medium coverage· Claims not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Neutral rather than olive undertone· Natural rather than radiant finish
Score details
Shade match
68
Finish & visual result
76
Wear & performance
68
Skin suitability
0
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than olive undertone · Natural rather than radiant finish · Not marketed for sensitive skin
$16Ulta Beauty(product price)$20 less (56%)4.3 (2,230)
Matches: Same radiant finish· Adds SPF 30
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than olive undertone
Score details
Shade match
62
Finish & visual result
91
Wear & performance
60
Skin suitability
0
Slight colour difference · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than olive undertone · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Same medium coverage· Claims transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Does not claim a lightweight feel
Score details
Shade match
70
Finish & visual result
76
Wear & performance
54
Skin suitability
0
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Same medium coverage· Claims a blurring effect· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than olive undertone
Score details
Shade match
65
Finish & visual result
70
Wear & performance
80
Skin suitability
0
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than olive undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: D7 - very deep with neutral undertones
Differences: Slightly cooler undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
64
Finish & visual result
67
Wear & performance
60
Skin suitability
68
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deepest cool with red undertones
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20O Yuma (Rich deep · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Hourglass Ambient Soft Glow Foundation in 17.5, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20O Yuma. Every attribute compared, with its share of the score.
ComparedYour shade20O YumaClosest shade match17.5How they compareScore
Shade match55% of overall82
Colour60%82#43301f#462f22Close colourColour difference 3.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 76/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 15, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20O Yuma. Every attribute compared, with its share of the score.
ComparedYour shade20O YumaClosest overall alternative15How they compareScore
Shade match55% of overall78
Colour60%75#43301f#452e23Close colourColour difference 4.3 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type100%73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 80/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $16 more
