Swipe Serum Non-Acnegenic Foundation 12.5N Mojave dupes and alternatives Tower 28 Beauty
4.0 (441)·Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$20.99Ulta Beauty(product price)$15.01 less (42%)4.3 (8,122)
Matches: Very close colour· Same radiant finish
Differences: Slightly lighter· Slightly warmer undertone· Light rather than medium coverage
Score details
Shade match
81
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol
$8.74$12.49Ulta Beauty$27.26 less (76%)4.1 (11,038)
Matches: Same radiant finish· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Light rather than medium coverage· No long-wear claim
Score details
Shade match
80
Finish & visual result
91
Wear & performance
54
Skin suitability
0
Close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 12.5N Mojave (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 2, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12.5N Mojave. Every attribute compared, with its share of the score.
ComparedYour shade12.5N MojaveClosest shade matchMedium Tan 2How they compareScore
Shade match55% of overall96
Colour60%94#b88d60#bf9060Very close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Youngblood Loose Mineral Foundation in Tawnee, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12.5N Mojave. Every attribute compared, with its share of the score.
ComparedYour shade12.5N MojaveClosest overall alternativeTawneeHow they compareScore
Shade match55% of overall91
Colour60%87#b88d60#b2855bVery close colourColour difference 2.8 (0 is identical)
Finish & visual result25% of overall · 1 of 4 compared100
Finish35%—not comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 89/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $14 more
Walmart
CVS
