Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
SephoraYour shade $36 at Sephora
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$2 less (6%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: red undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $24 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame radiant finishClaims transfer resistance
Differences: Neutral rather than cool undertoneFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage
Retailer shade note: deep with neutral to red undertone for dark skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame radiant finish
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim a lightweight feel
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $9 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same radiant finish
Differences: No long-wear claim
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No long-wear claim
Retailer shade note: deep with neutral-cool undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)Costs $33 moreMatches: Very close colourSame radiant finish
Differences: Neutral rather than cool undertoneLight rather than medium coverageDoes not claim a lightweight feel
Very close colour · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: dark-deep shade, neutral undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$18.01 less (50%)Matches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneFull rather than medium coverageContains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSUlta Beauty(product price)$22.01 less (61%)Matches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNo long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $12 moreMatches: Near-identical swatch colourSame medium coverageClaims colour stability
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $16 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Very close colourSame medium coverageClaims transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than radiant finishDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral red undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame radiant finish
Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim a lightweight feel
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Slightly warmer undertoneNatural rather than radiant finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish
Retailer shade note: Very deep with warm undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep, neutral pink
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $12 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneLight rather than medium coverageNot marketed for sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: tan-deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for deep to very deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sSephoraCosts $4 moreMatches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Light rather than medium coverage
Retailer shade note: tan to deep with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraWalmart$21.03 less (58%)Matches: Very close colourSame medium coverageClaims not settling into lines
Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartSephora$17 less (47%)Matches: Near-identical swatch colourBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishLight rather than medium coverage
Looks identical · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin
Retailer shade note: dark
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $17 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: Deep with Red Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty$21.05 less (58%)Matches: Very close colourSame medium coverage
Differences: Matte rather than radiant finishDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyTarget$14.99View at TargetCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartUlta Beauty(product price)$23.01 less (64%)Matches: Very close colourSame cool undertoneClaims not settling into lines
Differences: Natural rather than radiant finishNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural finish
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: cool deep
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta BeautyCosts $36 moreMatches: Very close colourSame medium coverageBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourClaims a blurring effectBoth claim 12-hour wear
Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than radiant finishDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $13 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for sensitive skinContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep warm 8
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sSephora$49View at SephoraUlta Beauty(product price)Costs $33 moreMatches: Very close colourClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than radiant finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: dark-deep shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$21.50 less (60%)Matches: Very close colourClaims a blurring effectAdds SPF 15
Differences: Matte rather than radiant finishFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Very close colourClaims a blurring effectClaims transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: for tan-deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 17R Santa Ynez (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
6.5N
$38
560 Suede C
$32
490
$30
530N
$24
W10.5
$16.99
Maple
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Mocha, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 17R Santa Ynez. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Mocha.
7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
SephoraYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
