Swipe Serum Non-Acnegenic Foundation 7C Glamis dupes and alternatives Tower 28 Beauty
4.0 (441)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
77
Finish & visual result
100
Wear & performance
53
Skin suitability
68
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with warm olive undertones
Matches: Near-identical swatch colour· Same radiant finish· Same medium coverage
Differences: Olive rather than cool undertone· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
82
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than cool undertone · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light with warm, subtle olive undertones
Differences: Slightly warmer undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
76
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Very close colour · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light-medium shade, golden undertone
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
68
Wear & performance
80
Skin suitability
0
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
77
Finish & visual result
68
Wear & performance
80
Skin suitability
0
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 7C Glamis (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Revolution Beauty Superdewy Cushion Foundation in Fair Cool, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 7C Glamis. Every attribute compared, with its share of the score.
ComparedYour shade7C GlamisClosest matchFair CoolHow they compareScore
Shade match55% of overall96
Colour60%95#dfbf98#e5c29cVery close colourColour difference 1.5 (0 is identical)
Depth15%97LightLightSameDepth difference: 2.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared79
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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