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Swipe Serum Non-Acnegenic Foundation 3W Coronado dupes and alternatives Tower 28 Beauty

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$12 less (33%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Youngblood Loose Mineral Foundation Barely Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
93out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Best price
$50Ulta BeautyUlta Beauty
Costs $14 more

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Fair Warm
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    68

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: fair with golden undertone for pale to very light skin

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    68

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: fair with warm undertone

    Medium confidence· Digital match

    View match
  3. Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    68

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  4. #6 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Warm
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: extra fair with peachy undertone for very pale skin

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $49Ulta BeautyUlta BeautyCosts $13 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneLight rather than medium coverageContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    66
    Skin suitability
    68

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: light neutral beige

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $52SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · SIIA Cosmetics

    Luminous Longwear Liquid Foundation

    Fair
    Shade match 88
    $14.40$36Ulta BeautyUlta Beauty$21.60 less (60%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Luminous rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Maracuja Juicy Glow Tint

    16N Fair-Light Neutral
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    68

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 3
    Shade match 96
    $69SephoraSephoraCosts $33 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  10. Shade match 95
    $41Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: fair warm

    Medium confidence· Digital match

    View match
  11. #13 · Revolution Beauty

    Superdewy Cushion Foundation

    Light Neutral Warm
    Shade match 91
    $14Ulta BeautyUlta Beauty(product price)$22 less (61%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  12. #14 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 2
    Shade match 92
    $69SephoraSephoraCosts $33 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: No long-wear claimNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light with neutral yellow undertones

    Medium confidence· Digital match

    View match
  13. Shade match 95
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneAdds SPF 50

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: taupe shade with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    15 Fair Warm
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Light Reflecting Foundation

    Gobi
    Shade match 94
    $55SephoraSephoraCosts $19 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly lighterNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: L3 - Light with warm undertones, and a light yellow tone

    Medium confidence· Digital match

    View match
  16. Shade match 86
    $56Ulta BeautyUlta BeautyCosts $20 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    68

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  17. Shade match 98
    $44SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: warm yellow

    Medium confidence· Digital match

    View match
  18. #20 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    120 Y
    Shade match 96
    $24SephoraSephora$12 less (33%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with yellow undertones

    High confidence· Digital match

    View match
  19. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame warm undertoneBoth claim 16-hour wear

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    58
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: level-two fair with a warm undertone

    Medium confidence· Digital match

    View match
  20. #22 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    12 Fair Warm
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$28 less (78%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · about-face

    THE PERFORMER Skin-Focused Foundation

    L1WARM
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with warm yellow undertones

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    40 Natural Buff
    Shade match 88
    $18.99Ulta BeautyUlta Beauty$17.01 less (47%)

    Matches: Very close colourSame medium coverageClaims not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claimContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. Shade match 96
    $69SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimNot marketed for sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for sensitive skin

    Retailer shade note: fair to light warm

    Medium confidence· Digital match

    View match
  24. #26 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN1
    Shade match 84
    $49SephoraSephoraCosts $13 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: light neutral 1

    Medium confidence· Digital match

    View match
  25. #27 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Neutral Cool
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$22 less (61%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    68

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  26. #28 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NY 4
    Shade match 92
    $51.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim

    Retailer shade note: Yellow

    Medium confidence· Digital match

    View match
  27. #29 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    20N Apricot
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)$12 less (33%)

    Matches: Near-identical swatch colourBoth claim a lightweight feelAdds SPF 30

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    68

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: neutral light nude

    Medium confidence· Digital match

    View match
  28. #30 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN10
    Shade match 83
    $49SephoraSephoraCosts $13 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly deeperNeutral rather than warm undertoneNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: light neutral 10

    Medium confidence· Digital match

    View match
  29. #31 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC15
    Shade match 99
    $39SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    43
    Wear & performance
    66
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: fair light with golden undertones

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3W Coronado (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Very close colour
    • Fair · Warm · golden undertone

    $30

  2. NARS Soft Matte Complete Concealer

    Café Con Leche

    NARS Soft Matte Complete Concealer, shade Café Con Leche

    • Very close colour
    • Very fair · Warm undertone

    $36

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Very close colour
    • Very fair · Warm · peach undertone

    $22

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Very close colour
    • Fair · Warm · golden undertone

    $31

  6. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Very close colour
    • Fair · Warm undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado. Every attribute compared, with its share of the score.

ComparedYour shade3W CoronadoClosest shade match640 MaltaScore
Shade match55% of overall99
Colour99#efcfa8#efcfa9Looks identicalColour difference 0.3 (0 is identical)
Depth100FairFairSameDepth difference: 0.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 79/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

Youngblood Loose Mineral Foundation in Barely Beige, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado. Every attribute compared, with its share of the score.

ComparedYour shade3W CoronadoClosest overall alternativeBarely BeigeScore
Shade match55% of overall98
Colour97#efcfa8#edcca3Looks identicalColour difference 0.9 (0 is identical)
Depth98FairFairSameDepth difference: 1.4
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finishnot comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 93/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood Loose Mineral Foundation in Barely Beige.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone none vs none

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta

Match price
$24Ulta BeautyUlta Beauty
$12 less (33%)

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Youngblood Loose Mineral Foundation Barely Beige

Best price
$50Ulta BeautyUlta Beauty
Costs $14 more

Your shade $36 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.