Swipe Serum Non-Acnegenic Foundation 20N Ventura dupes and alternatives Tower 28 Beauty
4.0 (441)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same radiant finish· Both claim a lightweight feel
Differences: Light rather than medium coverage· No long-wear claim· Not marketed for sensitive skin
Score details
Shade match
87
Finish & visual result
91
Wear & performance
60
Skin suitability
0
Close colour · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very deep skin with neutral undertones
Matches: Claims a blurring effect· Both claim a lightweight feel
Differences: Olive rather than neutral undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
79
Finish & visual result
70
Wear & performance
80
Skin suitability
0
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: Ultra Rich skin with neutral-olive undertones
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20N Ventura (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Timeless Hydrating Foundation in 61N Espresso Neutral, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20N Ventura. Every attribute compared, with its share of the score.
ComparedYour shade20N VenturaClosest match61N Espresso NeutralHow they compareScore
Shade match55% of overall95
Colour60%92#573b2f#5d3d32Very close colourColour difference 2.0 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared87
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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