Beautler.Your beauty butler

Swipe Serum Non-Acnegenic Foundation 2P Catalina dupes and alternatives Tower 28 Beauty

Very fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Fair Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
86
Wear (Wear & performance)
80
Skin (Skin suitability)
73
Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $39SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame radiant finishSame medium coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    80
    Skin suitability
    73

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: very fair with warm golden undertones

    High confidence· Digital match

    View match
  2. Shade match 90
    $52SephoraSephoraCosts $16 more

    Matches: Same warm undertoneSame radiant finishSame medium coverage

    Differences: Does not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    73

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: fair yellow

    Medium confidence· Digital match

    View match
  3. #5 · Youngblood

    Loose Mineral Foundation

    Ivory
    Shade match 84
    $50Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: fair shade, neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $46Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    68

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: warm fair ivory

    Medium confidence· Digital match

    View match
  6. Shade match 83
    $38SephoraSephoraCosts $2 more

    Matches: Very close colourSame radiant finishBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    73

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage

    Retailer shade note: very fair, neutral to cool

    Medium confidence· Digital match

    View match
  7. #9 · Revolution Beauty

    Skin Silk Serum Foundation

    F0.2N
    Shade match 91
    $10.50$15Ulta BeautyUlta Beauty$25.50 less (71%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claimContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Contains listed fragrance

    Retailer shade note: Fair skin tone, neutral yellow undertone

    Medium confidence· Digital match

    View match
  8. #10 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Neutral
    Shade match 85
    $42Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: extra fair with neutral undertone for very pale skin

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: warm shell

    Medium confidence· Digital match

    View match
  10. #12 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1WARM
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  11. #13 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair Porcelain
    Shade match 92
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Adds SPF 50

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very fair complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  12. #14 · Tower 28 Beauty

    SunnyDays Skin Tint

    10 Larchmont
    Shade match 96
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    55
    Skin suitability
    73

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  13. #15 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1
    Shade match 88
    $26.60$38Ulta BeautyUlta Beauty$9.40 less (26%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperLight-medium rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Light-medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Light-medium rather than medium coverage · No long-wear claim

    Retailer shade note: ivory

    Medium confidence· Digital match

    View match
  14. Shade match 78
    $42Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    68

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: fair with cool undertone

    Medium confidence· Digital match

    View match
  15. #17 · Juvia's Place

    I am Magic Powder Foundation

    Oslo - Very Light 4
    Shade match 95
    $20Ulta BeautyUlta Beauty(product price)$16 less (44%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Matte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    80
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  16. #18 · Sephora Collection

    Best Skin Ever Liquid Foundation

    03Y
    Shade match 90
    $24SephoraSephora$12 less (33%)

    Matches: Same warm undertoneSame medium coverageClaims transfer resistance

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: very fair with yellow undertones

    Medium confidence· Digital match

    View match
  17. Shade match 90
    $12$16Ulta BeautyUlta Beauty$24 less (67%)

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  18. #20 · Yepoda

    The Dewy Day

    1N
    Shade match 82
    $39SephoraSephoraCosts $3 more

    Matches: Claims a skin-like finishBoth claim 12-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    87
    Skin suitability
    73

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: Fair shade with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NY 2
    Shade match 93
    $51.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim

    Retailer shade note: Yellow

    Medium confidence· Digital match

    View match
  20. Shade match 90
    $39SephoraSephoraCosts $3 more

    Matches: Same warm undertoneAdds SPF 50

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very fair complexion with warm yellow undertone

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    LIGHTEST 1
    Shade match 93
    $38SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    0

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: very fair with golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · ILIA

    True Skin Serum Foundation

    Mindoro SF.25
    Shade match 82
    $56SephoraSephoraCosts $20 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: extra light with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 84
    $47SephoraSephoraCosts $11 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    87
    Skin suitability
    73

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 84
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: neutral fair light

    Medium confidence· Digital match

    View match
  25. #27 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    1 Neutral
    Shade match 82
    $52SephoraSephoraCosts $16 more

    Matches: Same medium coverageClaims a blurring effectBoth claim 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fairest with neutral undertones

    High confidence· Digital match

    View match
  26. Shade match 83
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: neutral shell cream

    Medium confidence· Digital match

    View match
  27. #29 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 01 Flax
    Shade match 91
    $41SephoraSephoraCosts $5 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims colour stability

    Differences: Natural rather than radiant finishFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    65
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · RMS Beauty

    ReEvolve Natural Finish Foundation

    000
    Shade match 81
    $59Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same medium coverageClaims a blurring effectBoth claim 12-hour wear

    Differences: Olive rather than warm undertoneNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    67
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim a lightweight feel

    Retailer shade note: lightest alabaster

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 2P Catalina (Very fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC5

    • Very close colour
    • Very fair · Warm · golden undertone

    $30

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    90 Ivoire N

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 90 Ivoire N

    • Very close colour
    • Very fair · Warm · peach undertone

    $32

  4. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Very close colour
    • Very fair · Warm undertone

    $12.99

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Close colour
    • Very fair · Warm undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Whipped Cream 0.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Whipped Cream 0.1 Golden

    • Very close colour
    • Very fair · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 2P Catalina. Every attribute compared, with its share of the score.

ComparedYour shade2P CatalinaClosest shade matchFairScore
Shade match55% of overall98
Colour97#f0dfcb#ebdbc7Looks identicalColour difference 1.0 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.1
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 83/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Adds SPF 50

Different

  • Natural finish instead of radiant
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Fair Ivory, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 2P Catalina. Every attribute compared, with its share of the score.

ComparedYour shade2P CatalinaClosest overall alternativeFair IvoryScore
Shade match55% of overall91
Colour85#f0dfcb#feedd8Close colourColour difference 3.0 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.5
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveDry, oily, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Fair Ivory.

Same or better

  • Same warm undertone
  • Same radiant finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 40

Different

  • Small colour difference on the swatch
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair

Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Fair Ivory

Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.