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Swipe Serum Non-Acnegenic Foundation 2P Catalina dupes and alternatives Tower 28 Beauty

Very fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 13W Fair Ivory

The equivalent shade: scored on colour, depth and undertone only.

Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

Closest overall alternative: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Fair Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
86
Wear (Wear & performance)
80
Skin (Skin suitability)
73
Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $39SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame radiant finishSame medium coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    80
    Skin suitability
    73

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: very fair with warm golden undertones

    High confidence· Digital match

    View match
  2. Shade match 90
    $52SephoraSephoraCosts $16 more

    Matches: Same warm undertoneSame radiant finishSame medium coverage

    Differences: Does not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    73

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: fair yellow

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $32SephoraSephora$4 less (11%)

    Matches: Same warm undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: warm shell

    Medium confidence· Digital match

    View match
  4. #6 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1WARM
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  5. Shade match 78
    $42Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    68

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: fair with cool undertone

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Best Skin Ever Liquid Foundation

    03Y
    Shade match 90
    $24SephoraSephora$12 less (33%)

    Matches: Same warm undertoneSame medium coverageClaims transfer resistance

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: very fair with yellow undertones

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $12$16Ulta BeautyUlta Beauty$24 less (67%)

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  8. #10 · ILIA

    True Skin Serum Foundation

    Mindoro SF.25
    Shade match 82
    $56SephoraSephoraCosts $20 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: extra light with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 84
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: neutral fair light

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    1 Neutral
    Shade match 82
    $52SephoraSephoraCosts $16 more

    Matches: Same medium coverageClaims a blurring effectBoth claim 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fairest with neutral undertones

    High confidence· Digital match

    View match
  11. Shade match 83
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: neutral shell cream

    Medium confidence· Digital match

    View match
  12. #14 · RMS Beauty

    ReEvolve Natural Finish Foundation

    000
    Shade match 81
    $59Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same medium coverageClaims a blurring effectBoth claim 12-hour wear

    Differences: Olive rather than warm undertoneNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    67
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim a lightweight feel

    Retailer shade note: lightest alabaster

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 2P Catalina (Very fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC5

    • Very close colour
    • Very fair · Warm · golden undertone

    $30

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    90 Ivoire N

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 90 Ivoire N

    • Very close colour
    • Very fair · Warm · peach undertone

    $32

  4. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Very close colour
    • Very fair · Warm undertone

    $12.99

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Close colour
    • Very fair · Warm undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Whipped Cream 0.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Whipped Cream 0.1 Golden

    • Very close colour
    • Very fair · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 13W Fair Ivory, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 2P Catalina. Every attribute compared, with its share of the score.

ComparedYour shade2P CatalinaClosest shade match13W Fair IvoryScore
Shade match55% of overall95
Colour92#f0dfcb#f5dfc8Very close colourColour difference 1.9 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.5
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveDryMarketed for different skin types
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 13W Fair Ivory.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Fair Ivory, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 2P Catalina. Every attribute compared, with its share of the score.

ComparedYour shade2P CatalinaClosest overall alternativeFair IvoryScore
Shade match55% of overall91
Colour85#f0dfcb#feedd8Close colourColour difference 3.0 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.5
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveDry, oily, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Fair Ivory.

Same or better

  • Same warm undertone
  • Same radiant finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 40

Different

  • Small colour difference on the swatch
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 13W Fair Ivory

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

Closest overall alternative

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Fair Ivory

Best price
$39SephoraSephora
Costs $3 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.