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Swipe Serum Non-Acnegenic Foundation 18W San Clemente dupes and alternatives Tower 28 Beauty

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Armani Beauty Luminous Silk Foundation 14

The equivalent shade: scored on colour, depth and undertone only.

Shade match
94out of 100
Colour
90
Depth
97
Undertone
100
Best price
$69SephoraSephora
Costs $33 more

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation DW8

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
0
Best price
$49SephoraSephora
Costs $13 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW6.5
    Shade match 90
    $49SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Not marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep warm 6.5

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $72Ulta BeautyUlta BeautyCosts $36 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $28SephoraSephora$8 less (22%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: cocoa - dark brown skin with golden undertones

    High confidence· Digital match

    View match
  4. Shade match 92
    $53SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with warm deep golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $34Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Same warm undertoneSame medium coverageClaims not settling into lines

    Differences: Slightly deeperNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No long-wear claim

    Retailer shade note: dark brown skin w/golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 92
    $44SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  7. Shade match 73
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    86
    Wear & performance
    80
    Skin suitability
    73

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: very deep complexion with cool red undertones

    Medium confidence· Digital match

    View match
  8. #10 · Armani Beauty

    Luminous Silk Foundation

    13.8
    Shade match 93
    $69SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: very deep, warm olive

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    130 Sienna
    Shade match 82
    $14.97WalmartWalmart$21.03 less (58%)

    Matches: Similar undertone (neutral vs warm)Same medium coverageClaims not settling into lines

    Differences: Slightly deeperNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No long-wear claim · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 81
    $34SephoraSephora$2 less (6%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  11. #13 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DN8
    Shade match 81
    $49SephoraSephoraCosts $13 more

    Matches: Same radiant finishSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep neutral 8

    Medium confidence· Digital match

    View match
  12. #14 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Dark
    Shade match 82
    $45Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim

    Retailer shade note: deep with neutral-cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    35N Victorious
    Shade match 87
    $47SephoraSephoraCosts $11 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    14 Neutral
    Shade match 78
    $52SephoraSephoraCosts $16 more

    Matches: Same medium coverageClaims a blurring effectBoth claim 16-hour wear

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    15 Neutral
    Shade match 78
    $52SephoraSephoraCosts $16 more

    Matches: Same medium coverageClaims a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Luminous Silk Foundation

    13.2
    Shade match 89
    $69SephoraSephoraCosts $33 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep, neutral golden

    High confidence· Digital match

    View match
  17. Shade match 84
    $39.50SephoraSephoraCosts $3.50 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    70

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim

    Retailer shade note: very deep neutral skin with subtle red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 18W San Clemente (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Very close colour
    • Deep · Warm · golden undertone

    $22

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    500 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 500 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.8 N

    • Looks identical
    • Deep tan · Olive · neutral olive undertone

    $32

  4. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 450

    • Very close colour
    • Deep tan · Neutral undertone

    $30

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Close colour
    • Deep tan · Warm · golden undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Foundation in 14, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 18W San Clemente. Every attribute compared, with its share of the score.

ComparedYour shade18W San ClementeClosest shade match14Score
Shade match55% of overall94
Colour90#906441#905f3eVery close colourColour difference 2.3 (0 is identical)
Depth97Deep tanDeepCloseDepth difference: 1.8
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared58
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, oilyMarketed for different skin types
Overall match 77/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Foundation in 14.

Same or better

  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in DW8, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 18W San Clemente. Every attribute compared, with its share of the score.

ComparedYour shade18W San ClementeClosest overall alternativeDW8Score
Shade match55% of overall91
Colour87#906441#8b5d37Very close colourColour difference 2.7 (0 is identical)
Depth93Deep tanDeepCloseDepth difference: 3.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormalMarketed for different skin types
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in DW8.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeOil-based, low silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs low

Where to buy

Closest shade match

Armani Beauty Luminous Silk Foundation 14

Best price
$69SephoraSephora
Costs $33 more

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation DW8

Best price
$49SephoraSephora
Costs $13 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.